Bottled Fresh Air

DUPÉ sells bottled fresh air, as well as other products such as bottled moon light, positive thoughts, and "eco-friendly little rays of sunshine."

The site (and storefront) were part of a spoof campaign launched a few months ago by Yarra Valley Water, providers of tap water to the Melbourne area.

If you try to buy any of DUPÉ's fresh air, you get a message telling you: "Buying bottled air doesn't make sense. It's just like buying bottled water."

(Thanks to Patty on WU for the heads up about this).


Posted on Sun Dec 15, 2013


Someone's been watching Spaceballs.
Posted by Dana  on  Sun Dec 15, 2013  at  10:22 AM
When the company is literally named "dupe" you have to be fairly un-alert to think it's real.
Posted by Carl Fink  on  Sun Dec 22, 2013  at  07:42 PM
The name, DUPÉ, is most likely pronounced "do pay" — probably a satire on the fact that bottled water is vastly more expensive than tap water.
Posted by Robert Baker  on  Mon Oct 19, 2015  at  05:58 PM
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