Axe To Grind

image documents "the string of bizarre occurrences that have recently taken place in many parts of the country. The young men in these incidents share one common thread: they have all used AXE Deodorant Bodyspray." It's obviously a viral advertising campaign for AXE Bodyspray, but it's pretty amusing. I especially like the tale of Paul who is trapped in a cabin in the woods, hiding from women who have been driven insane with desire by his scent. Kind of like a 'trapped by zombies' thing, but with bodyspray. The legal disclaimer at the bottom of the page is also worth reading. (Thanks to Kathy for the link)

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Posted on Wed Feb 23, 2005


I wear that stuff all the time, and I have only been approached by 1 girl I didn't know at wal mart, just so she can sniff me. I have yet to be chased down by women, but hey, what do you expect for $3.00.
Posted by X  on  Wed Feb 23, 2005  at  09:01 AM
Gee, I'll buy it, even if it doesn't work. Anything to get my girlfriend to jump my bones more often than she does...
Posted by I'll try anything  on  Wed Feb 23, 2005  at  09:05 AM
...Those sex crazed women should be ashamed of themselves. Tehe.
Posted by Maegan  on  Wed Feb 23, 2005  at  09:16 AM
Yeah, they deserve a good spanking.
Posted by Charybdis  on  Wed Feb 23, 2005  at  09:31 AM
Alex, you're right about the disclaimer:

"The information on this site ... should not be relied on for any specific purpose..."
Posted by Chadds Ford Prefect  on  Wed Feb 23, 2005  at  10:14 AM
Hey guys,

I know the direction this thread is taking but just thought I'd list my own experiences with the product here. I was 32 years old and recently divorced from my wife of 11 years, had NO self-confidence what so ever when it came to the "singles scene" (having been out of it for over 11 years), and was basically just a wall flower at social functions. After I started using that stuff I was approached by several ladies both younger and up to my own age (the kind who's belly buttons you'd actually want to see, not like our friend from the other post) and ended up dating a 20 year old hottie for quite some time. Not to mention that in the meantime my ex-wife also suddenly became, as she put it, "more aware of her immature behaviour and decisions". Needless to say I had an EXTREMELY fun couple of years there for awhile. My mid-life crisis totally ROCKED! 😊 My wife and I have since remarried (Jen) and yes I know it's an advertising ploy coincidentally timed with good luck on my part... but I'll wear that stuff till the day I die. Like Elaine and her sponge, if it ever goes off the market, I'll stock up. 😉
Posted by Mark-N-Isa  on  Wed Feb 23, 2005  at  11:06 AM
I just thought I'd put in, for any UK readers here that AXE is LYNX (assuming it didn't change it's name over there.)
Posted by Sharruma  on  Wed Feb 23, 2005  at  11:31 AM
Wow. Aren't all ads hoaxes in some "we are lying to you in order to get your money" sense? So, where do you draw the line?

I think this site is going downhill due to the fact it used to be about savvy debunking of cons, frauds, and hoaxes. Now we are the shills and there appears to be little savvy. Just shoveling links like any other site.

OH, thanks for the effort Mark-N-Jen but I prefer my browsing to be "shill" free
Posted by Floormaster Squeeze  on  Wed Feb 23, 2005  at  12:12 PM
Sorry, Floormaster. I don't buy into that idea that we have to be piously engaged in the pure debunking of cons, frauds, and hoaxes all the time. I've always made room on this site for tall tales, pranks, and other frivolous stuff. Now where's my shovel?
Posted by The Curator  in  San Diego  on  Wed Feb 23, 2005  at  12:35 PM
love that disclaimer. who knew legal types could have a sense of humour?
Posted by Nick  on  Wed Feb 23, 2005  at  01:12 PM
That stuff smells, don't be fooled by the ad campaigns! Stay far, far away!
Posted by Katherine  on  Wed Feb 23, 2005  at  01:14 PM
Whoa. What a coincidence. I live in a cabin in the woods because my scent drives women crazy too. They must not be able to control themselves cuz they stay very far away. I'm too sexy for my shirt.
Posted by Hairy Houdini  on  Wed Feb 23, 2005  at  01:23 PM
This seems to be the opposite of mercritis.
Posted by JoeSixpack  on  Wed Feb 23, 2005  at  01:38 PM
I do not believe you should be any more or less pious than you want to be. Tall tales and pranks are fine (my list above was not meant to be complete). I guess my quibble is with "other stuff".

I guess I see some "legitimacy" issues with viral marketing (and also with delusional/pathological thinking) as a hoax. It is like giving your self a nickname rather than having it given to you 9to continue the Seinfeld riff). Mimmicking pranks/hoax/con/tall tales/etc. for commercial gain is very different than all the other myriad of reasons people do it.
Posted by Floormaster Squeeze  on  Wed Feb 23, 2005  at  01:53 PM
So Floormaster,

Any consumer of any product is merely a shill for that product? So you're not a consumer of any product that you would ever say you liked? What a blowhard!

I didn't tell anyone to buy the shit. I just said I liked it, it worked for me, and in the end stated that yes, I was aware that it was probably due to good-luck / timing / conicidence. Yet, somehow this makes me a shill.

Like Axe, I'll be at MOH forever... because I love this product as well. Since I'll be here forever does that mean you'll be leaving us now? Due to your pledge to live a shill free life? Please say yes!
Posted by Mark-N-Isa  on  Wed Feb 23, 2005  at  02:10 PM
Okay, I didn't mean for this to turn into a flame war. I can see where floormaster is coming from. I actually get a lot of emails from people selling stuff on eBay who want me to link to their auctions... i.e. they want free publicity. But unless I think their auction is interesting I'm not going to link to them. But if I do think it's interesting for some reason, then I have no problem with linking to them.

So my basic criteria is if I find something entertaining or interesting, then I don't mind being used by a marketer. Of course, one could accuse me of being too easily entertained... I'm probably guilty of that.
Posted by The Curator  in  San Diego  on  Wed Feb 23, 2005  at  02:20 PM
Whether or not he likes to be hit w/ commercials where he doesn't expect to be, doesn't justify him calling me a shill just because I said I like the product. I'm not flamin at him... never seen him here before but he's reads ONE post from me and decides I work for Axe??? Was merely stating that I didn't believe that he's spent his entire life having NEVER endorsed a product off-handedly and that his designating me as a shill was unjustified. Please apologize to him if I hurt his feelings...
Posted by Mark-N-Isa  on  Wed Feb 23, 2005  at  02:39 PM
I believe it was that Shakey's Pizza (mmmm, delicious) founder Shakespeare who said "The lady doth protest too much."

Alex, I only mean light criticism. I have appreciated the site for a while.

Personally, I use Krusty (non-toxic) Kologne-- the smell with the alluring musk of a well-trained chimp. (Warning: use in a well-ventilated area. May stain furniture. Prolonged use may cause chemical burns.)
Posted by Floormaster Squeeze  on  Wed Feb 23, 2005  at  03:37 PM
I think I'm a shill. I get all excited by claims made about home cleaning products on T.V. husband (he is shill-free) has had the good sense to change the station & then gives me a lecture about corporations & big brother...and how marketing is a conspiracy. Also, he goes grocery shopping w/ me & steers me away from the cleaning products aisle. Smart man!
Posted by Maegan  on  Thu Feb 24, 2005  at  07:25 AM
Maegen, you're not a shill unless you shamelessly pimp a product of inferior quality and get paid for it (often without disclosing your financial interest).

If you pimp a product for free, then you're a "tool".

So you're neither a shill nor a tool, you're just gullible. And your husband is smart, listen to him. Good advice for all you ladies 😉
Posted by JoeSixpack  on  Thu Feb 24, 2005  at  08:54 AM
:P Joe.
But it's true in my case too.
Posted by Boo  on  Thu Feb 24, 2005  at  09:08 AM
My G/F just has a major issue with buying things we do not need, just because they are on sale, for example, she brought home a set of wooden spoons the other day just because they were on sale, we already have 2 sets. Her respone, "They were on sale". My response, "But we don't need any". Because of this problem she has, we have 15 cartons of those gold fish snack's, I have 5 bottles of Axe, 4 tubes of tooth paste, a year supply of tooth brushes, enough clothes hangers to supply the military, and ect....
Posted by X  on  Thu Feb 24, 2005  at  09:18 AM
You just called me a tool didn't ya Joe?
Posted by Mark-N-Isa  on  Thu Feb 24, 2005  at  10:21 AM
Well, Mark, I guess if you want to split hairs, technicly, I did. BUT you're not a very good example of one. Go to the "Photoblocker Spray" thread and read Matt's coments. THAT guy was a real tool.

Anyway, it sounds like the product was more of a confidence boosting placebo for you. What I liked to use for confidence boosting was several glasses of beer or a couple of strong martinis (aka "loudmouth soup").

Many men make the mistake that this increase in confidence is accompanied by an increase in charm. This is not true. In order to become more charming, you need to get alcohol into HER. I have found that I'm MUCH more charming around drunk women than I am around sober women.

You don't need AXE, you just need a cocktail shaker. 😉
Posted by JoeSixpack  on  Thu Feb 24, 2005  at  11:05 AM
Are you rushing through reading other people's posts' again? As previously, and firstly stated by myself; "and yes I know it's an advertising ploy coincidentally timed with good luck on my part..."

So to inform me that it was a confidence boosting placebo... aren't you just telling me something I've already admitted to myself?

If by merely stating that I liked the product and that I achieved favorable results with it's use makes me a tool (non-paid shill) for the company. Wouldn't that same reasoning thereby make you a tool for the alcohol industry? 😉

Also, your analysis was in essence incorrect. It wasn't a confidence booster as you think because my confidence wasn't boosted by said use. I was still a wallflower. If, once again, you had read my posting thoroughly you would have noticed that I said... "I was approached by several young hotties" and not that I now was able to approach them.

Is it possible that it (Axe) didn't work for other people and therefore they want to chap my ass for saying it worked for me??? I dunno? 😊 I just said because of it... my mid-life crisis rocked. And in homage to Jerry, Elaine, and the gang said... if it ever went off the market that I would stock up. Not that anyone else should, or that it actually worked some voodoo or some shit. Just that the little barflys from my area sure seemed to appreciate it! 😊

You don't need a cocktail shaker Joe, just some Axe. Leave the drinking to them like you hinted at previously. 😉

Off to check out that other thread now. Peace.
Posted by Mark-N-Isa  on  Thu Feb 24, 2005  at  02:06 PM
Mark said;

"Joe,Are you rushing through reading other people's posts' again? "

If you must know, yes I am, and I'll do it again, too.

" Wouldn't that same reasoning thereby make you a tool for the alcohol industry? "

Me?! Pimping the alcohol industry?! I'll not have you go 'round draging that fine institution's reputation through the mud. She need's no "pimping" by tools or shills, her reputation is above reproach. You, sir, are a cad!

You may note that this response is only tangentialy related to your post. This is because I read through it too fast and all I really want to do is jerk your chain. 😉

Now if you'll excuse me, I've a date with Lady Liquor.

Cheers! 😉
Posted by JoeSixpack  on  Thu Feb 24, 2005  at  03:03 PM
:coolsmile: Thanks for an interesting Thursday all... my day is about over and then I'm taking a hint from Mr. Sixpack and having a tall cool one! BTW Joe, couldn't find the thread about Photospray blocker... where's it at?
Posted by Mark-N-Isa  on  Thu Feb 24, 2005  at  03:28 PM
Here it is Mark;
Posted by JoeSixpack  on  Thu Feb 24, 2005  at  03:51 PM
FOR THE LOVE OF SANITY please don't resurrect that thread. It needs to die a quiet death like so many others. :grrr:
Posted by Charybdis  on  Thu Feb 24, 2005  at  04:57 PM
OK Joe,
Read the photospray blocker thread. I've never heard of the old "Guys" introduction thing being a shill trademark or anything. I will make sure to avoid it's use in the future. Also, 😊 I differ from a shill or tool in that I really don't care if other people like the product, buy the product, or ever use the product. Damn sure don't care enough about it to make an ass out of myself (like Matt / Dolf) by backing up what are clearly bullshit claims. For instance, if a chick is out of your league than your screwed and NO product in the world will change that. Nor would I ever believe or advertise otherwise. I'm certain there are guys out there that NOTHING will help. I was merely stating that it worked on the little college girl / barflys from my experience. And because it had worked for me at that particular time, and due to the excellent memories 😉 it helped to produce, that I would continue to use the product. That and the fact that I just like the aroma produced. I never told anyone, or tried to convince them otherwise that they were wrong for calling it shit. Just merely stated my experience with it... my post didn't contain the old shill line of "this does work and you should try it too." Still, I can see why I was perceived as a shill (Floormaster) or tool (You) at first. Peace bro...
Posted by Mark-N-Isa  on  Fri Feb 25, 2005  at  01:05 PM
Yeah, to be a tool or a shill, you have to SHAMELESSLY pimp a worthless product in spite of overwhelming evidence pointing to that products wortlessness. Just saying you personally like something doesn't count.

Could I interest you in some DNA perfection?
Posted by JoeSixpack  on  Fri Feb 25, 2005  at  01:25 PM
Oh no,
Not falling for the DNA perfection again. I already sent that bastard $800 and he promised it would work. Even after I told him the $800 was to feed my children and pay for their vaccinations! He promised that if I sent him the money that with perfect DNA we'd be impermeable to any viral onslaught as well as hunger pangs! I was hoping all you guys would spend your precious time in helping me lay a guilt trip on him in order to get a refund for me. My kids need it and he's the reason they don't have it. I appreciate all your help as I refuse to e-mail him directly... don't let this injustice stand. Blah, blah, blah... O nevermind, that was a nightmare I had once about a troup of idiots I encountered. 😊
Posted by Mark-N-Isa  on  Fri Feb 25, 2005  at  01:55 PM
is it just me or does the basis for all mens deodrant ad campaigns seem to be "use this and sexy nymphomaics will hunt u down and sex u up"

wait a sec... i think all male directed advertising works that way
Posted by joeodd  on  Fri Feb 25, 2005  at  05:39 PM
Joe, I think you've got me pegged.

And, Stephen, I too am guilty of "sale" buying. Although, I tend to toss things into a box so that when my first one wears out, I have a replacement. I buy 1 box of cheerios & get another box free, even though...I don't like them that much & my little girl can only cram so many into her mouth at once. Although, I do draw the line at toothbrushes. I get them for free at the dentist's office. (He'll give you more than one if you ask...Also, trial sizes of toothpaste, & plenty of floss.)
Posted by Maegan  on  Sun Feb 27, 2005  at  11:33 AM
I sound like you are just a looser and no woman would wnat to be in the same room with you.
I like men who work out and are in shape. loosers like yourself think a body spray will get you the time of day with me and my friends. Dont think so.
Also you have to have some what of a brain to carry on some small talk.
Posted by Tina  on  Mon Mar 28, 2005  at  09:30 AM
If you learn to communicate properly Tina, then more intelligent men might be willing to talk to you.
Posted by Charybdis  on  Mon Mar 28, 2005  at  09:47 AM
How can one be "looser". Does it have something to do with making my joints into jello? Or maybe pulling all my bones out. Then I too, would be looser.
Posted by Maegan  on  Mon Mar 28, 2005  at  12:11 PM
So you're interested in becoming a "Loose Woman"?

Posted by Charybdis  on  Mon Mar 28, 2005  at  12:42 PM
Yes Maegen, do tell. This "looser" side of you is new isn't it??? 😊
Posted by Mark-N-Isa  on  Mon Mar 28, 2005  at  02:10 PM
The Axe commercials are only for fun and the point they are making is that thier product will enhance your changes of interacting with women by smelling to them. How ever if you really observe the Axe marketing campaign they tell you that it takes more than wearing thier product, you must have healthy hygiene practices, character, and personality.

A lot lames out their think a use of a product will make them attractable to women, and they get mad when they don't get the desired effects. For one, they use the products wrong, you can not baptize your self in the body spray, second thing is you have to make sure what you bathe in is compatiable to what you spray on after ward.

If you gonna use Axe body spray do a test first by asking at least three women what they think of the scent you plan on buying, then find a body wash that compliment the scent. But now that they have Axe body washes and deodorants for Phoenix, Kilo, Essence, Touch , and Unlimited you can get a complete set. For the other sprays that have no body wash and deordorants, find another bodywash and deodorant that will work with the scent, for example if you wear Orion bodspray find a fresh smelling bodywash and deodorant. If you need help ask the clients opinion, women because we are doing this for thier pleasure as well as ours.
Posted by c-haynes76  on  Fri Dec 23, 2005  at  05:51 PM
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