Hoax Museum Blog: Social Media

Fake Ed Asner tries to help Pittsburgh cinema — Yet another example of a celebrity imposter masquerading online. In this case, the imposter evidently thought their deception was for a worthy cause. Nevertheless, it's still a deception.

The Perennial Return of Future Day — In the 1989 movie Back to the Future Part II, Marty McFly and Doc Brown use the time-traveling Delorean to travel from 1985 to October 21, 2015. In the movie, this date is briefly seen displayed on the car's onboard time monitor. So Oct 21, 2015 is officially "Future Day," when Marty McFly will arrive in what will then be the present.


But people don't want to wait that long, so hoaxers keep setting "Future Day" to a date closer at hand. The first time this happened was in 2010, when Total Film magazine mistakenly declared July 5, 2010 to be Future Day — and then created a fake image to back up their claim. They meant it as a joke, but a lot of people took it seriously. (telegraph.co.uk)


More recently, Simply Tap (makers of a mobile checkout app) declared on Facebook that June 27, 2012 was Future Day (they were promoting a box set of Back to the Future DVDs), and they also created an image to back up this claim, which once again began to circulate online. (slate.com)


So the real Future Day is still three years, but that seems like plenty of time to fit in a few more fake Future Days before it finally arrives.



(Thanks, Joe!)

Pepsi Moonvertising Hoax Fools Thousands in Iran — On Saturday (June 9) thousands of Iranians stood outside on rooftops looking up at the moon. They were there because of a rumor spread by email, websites, and social networks promising that Pepsi was going to project its logo onto the surface of the moon. The rumor was false. Link: observers.france24.com

Some Iranians got their revenge by drinking Coke. Others created Pepsi-moon parody videos and images.


There's a bit of history to the idea of ads projected onto the moon. Back in 1999, Coca-Cola actually considered the idea of using lasers to project a Coke logo onto the moon. The idea was dreamed up by one of their marketing executives, Steve Koonin. They hired scientists to put the plan into effect, and spent quite a bit of money before abandoning the idea. The problem: It would have required incredibly powerful lasers to do it, and the FAA wouldn't allow the use of such powerful lasers because of the possibility they might interfere with aircraft.

Then, in 2008, Rolling Rock beer ran a hoax campaign claiming that they were going to project the Rolling Rock logo onto the moon during a full moon, on March 21, 2008. They promoted the idea on billboards, in TV ads, and through the website moonvertising.com (which they've since abandoned).


The NY Times ran a brief article about the hoax campaign in which they touched on whether moonvertising would be technically possible:


Iran itself also has a history of moon-image hoaxes. Back in November 1978, a rumor swept through Iran alleging that the face of the Ayattullah Khomeini was visible on the moon. This rumor has been analyzed in a paper by Shahla Talebi:



And let's not forget a similar rumor that spread in America a few years ago, which got thousands of people to stand outside, holding candles, and looking up at the sky. It was following 9/11. The rumor promised that a NASA satellite was going to take a photograph of the entire nation illuminated by candlelight.

Edit: I just remembered another moon rumor, one which I discuss in Electrified Sheep. Back in 1957, a rumor spread that the Soviets were going to explode a nuclear bomb on the surface of the moon on November 7, and that the flash would be visible on Earth. This date was supposedly chosen both because it was the 40th anniversary of the Bolshevik revolution and because a lunar eclipse was going to occur then, making the flash more visible. This would have been a form of 'moonvertising' on the part of the Soviets. A way for them to display their technological superiority on a canvas visible to the entire world.

There was near hysteria in America as the date approached. When the day arrived, many astronomers trained their telescopes on the moon, waiting for the flash. But it never came. The Soviets probably would have done it, if they could have, but at the time it was beyond their abilities.

There are some intriguing parallels between the 1957 Soviet Nuke rumor and the 2012 Iranian Pepsi-logo rumor. In both cases, people were projecting their fears onto the surface of the moon. In 1957 America, the challenge posed by Soviet power and the spread of communism was the great fear. For Iranians in 2012, American corporate power and global dominance is their great fear.

How Abraham Lincoln Invented Facebook (a hoax) — On Wednesday, Nate St. Pierre posted an interesting story on his blog. He detailed his discovery of an attempt by Abraham Lincoln in 1845 to create and patent a social-networking system that very much resembled Facebook. Only it was an all-paper version of Facebook, and Lincoln didn't call it Facebook. In his patent application he supposedly called it "The Gazette," and he described it as a system to "keep People aware of Others in the Town."


Lincoln created a sample Gazette page (below) for himself, to show the patent office what he was talking about. St. Pierre commented how much it resembled a Facebook status page because it included a picture of Lincoln in the top left, and then had columns in which Lincoln discussed various details of his life. For instance, in one column Lincoln described his great enjoyment at visiting P.T. Barnum's circus.


And this is where St. Pierre's story falls apart, historically speaking. Because Barnum didn't own a circus in 1845. (He had his New York museum, at which he was perpetrating hoaxes such as the Feejee Mermaid exhibition.) Nor did the technology exist in 1845 to include a photograph on a newspaper page. Daguerre had only announced his invention of photography in 1839, and there was no way to make multiple copies of daguerrotypes, short of taking a photograph of the photograph, which meant the quality degraded with each reproduction.

The reality is that no part of St. Pierre's story is true. Lincoln never submitted a patent for a 19th-century version of Facebook. The story is pure historical fantasy. Though that hasn't stopped over 16,000 people from sharing the story on Facebook. (And one suspects a good percentage of those people might have thought the story was true.)

For those interested in real history, the nineteenth century did produce some social-networking innovations that definitely were the distant predecessors of Facebook. The penny press, introduced in 1835 1832, was the most important of these. As the name implies, the penny press was simply the idea of selling newspapers at the cut-rate price of a penny each. This made papers cheap enough to become a mass-market commodity, hugely increasing their readership. Like Facebook, the penny papers were full of local gossip and news. They pioneered the concept of "personal ads" placed by individuals. They relied heavily on advertising for their income. And the owners of the most successful penny papers became filthy rich. I go into quite a bit of detail about the penny papers in my article on the Great Moon Hoax of 1835.

The Great Twitter Girl-In-A-Noodle Hoax — Over the weekend, on Saturday night, @chicagobars posted this tweet:


Word immediately began to spread around Twitter that someone was trapped inside the giant noodle sculpture across from Wrigley Field.

Half-an-hour later, @chicagobars posted an update.


It all seemed quite plausible. People could imagine how it might occur to a drunken reveler to crawl inside the noodle and then get stuck inside. So the news was retweeted and re-retweeted, magnified in the great Twitter echo chamber.

Until finally @chicagobars admitted the truth. There was no girl trapped inside the noddle. It had all just been a joke. The giveaway was that the name "Jessica Morales" was an allusion to Baby Jessica, who fell down a well in 1987.

And it turns out it wouldn't have been possible for anyone to get trapped inside the noodle anyway. Both ends of the noodle are sealed shut. (link: Red Eye Chicago)

Ridiculously Photogenic Guy vs. Gorgeous Guy — If you follow internet memes at all, you're going to be aware of 'Ridiculously Photogenic Guy'. The title has been attached to 25-year-old Zeddie Little of New York. A picture of him was taken while he was running a 10k race in South Carolina. He seemed to look upbeat and well-composed, while everyone else looked like they were suffering. Someone uploaded the picture to reddit, with the comment, "My friend calls him 'Mr Ridiculously Photogenic Guy'". The image and title promptly went viral, making Little an overnight internet celebrity.


This immediately reminded me of the Gorgeous Guy phenomenon, from way back in 2001, in which a guy's picture was uploaded to San Francisco's Craiglist with the comment, "Gorgeous Guy @ 4th and Market at the MUNI/Amtrak Bus Stop (Mon-Fri)." The Gorgeous Guy's picture soon went viral, resulting in the real-life Gorgeous Guy being tracked down and invited to appear on CNN, The Tonight Show, etc.


The punchline of the Gorgeous Guy story, however, was that his initial burst of internet popularity turned out to have been artificially engineered. David Cassel of the San Francisco Bay Guardian discovered that the initial flood of messages promoting and gushing about the "Gorgeous Guy" all traced back to the same IP address — which was the address of the company where Gorgeous Guy worked. Cassel suspected that Gorgeous Guy had been promoting himself, though Gorgeous Guy himself insisted it had been his co-workers playing a prank on him.

There's absolutely no indication that Ridiculously Photogenic Guy's popularity was artificially goosed up in any way. In fact, Zeddie Little seems to be trying his best to avoid his unasked-for celebrity status. But it is odd how these internet memes echo and repeat themselves.

Incidentally, after I wrote about the Gorgeous Guy incident in the book version of The Museum of Hoaxes, Gorgeous Guy contacted me, and I continue to get updates from him every few years. Last I heard, if I remember correctly, he was working as a real-estate agent somewhere.

Ghetto Hikes — The author of "Ghetto Hikes," which is a twitter feed and accompanying website, offers this description of it:


It's kind of obvious that it's a parody in the style of "Shit My Dad Says," but the Village Voice confirms it isn't real:


The most surprising thing about Ghetto Hikes is that it has over 430,000 followers!

CLOO: The Socially Networked Toilet — The brilliant (or incredibly stupid) idea behind CLOO is to use social networking to make it easier to find somewhere to pee in big cities. The CLOO website explains:




It's one of those concepts that raises so many problematic issues that you have to wonder whether it's real or just a joke. And people have been asking this question on twitter. To which CLOO responds that they're "quite real".

I suspect CLOO is meant to be taken seriously. There have been other strange toilet ideas that turned out to be real. Remember the Microsoft iLoo?

However, in an interview with CNET the people behind CLOO — Hillary Young and Deanna McDonald — admit that they have no funding to take their concept out of a prototype stage. Which makes its reality status a moot point. (Thanks, Bob!)

Moms Behaving Badly — A dispute between two young girls escalated into an online fight between the mothers. The mother of one of the girls posted an ad on Craigslist offering sex with men, and listed the phone number of the other girl's mother as the contact. Twenty-two people called the number. The woman has now been charged with aggravated harrassment. [Newsday]

Tila Tequila Not Dead — You can breathe a sigh of relief. Tila Tequila is not dead, despite the "tweet" posted on her twitter account claiming that someone had broken into her house and killed her and her dog. Seems that someone had hacked into her account. I have no idea who Tila Tequila is. I'm guessing she's some kind of D-list celebrity. [binside]

Twitter Premium Services — An article that ran on the satire site BBSpot has apparently fooled some Twitterers. It claimed that Twitter was going to begin charging for "premium" services as follows:


News of the premium services quickly made its way to Twitter. PCWorld reports "At least half all current tweets about the 'news' are still treating it seriously."

Love in the age of Facebook — It's hard to tell how much of this story is genuine. Stuart Slann supposedly learned the hard way part of the truth of the old joke that on the internet the men are men, the women are men, and the children are FBI agents. In Stuart's case, Emma, the woman he thought he met on Facebook, was actually two guys playing an elaborate prank on him. Apparently they lured him into driving nine hours to meet Emma in Aberdeen, and then they revealed the truth to him.

And since this is the age of YouTube, the pranksters also created a video (now widely viewed) to celebrate the humiliation of their victim.

The Dalai Lama Twitters and then is gone — February 1: The Dalai Lama joins the micro-blogging service Twitter and starts posting updates, which soon almost 20,000 people are following.

February 9: Twitter announces that the Dalai Lama's account is a fake and cancels it. This explanatory message was posted on the Twitter blog:


I have a Twitter account, but I never use it. I can't figure out what the point of Twitter is, especially for people who already have a Facebook account. (Thanks, Cranky Media Guy!)