A rumor swept through America alleging that a leper had been found working in the Chesterfield cigarette factory in Richmond. Sales of Chesterfield cigarettes plummeted as smokers, fearful of catching the dreaded disease, switched to other brands. The Liggett and Meyers Tobacco Company, maker of Chesterfields, repeatedly denied the rumor, but to no avail. The company even arranged for the mayor of Richmond to issue a statement assuring the public that the Chesterfield factory had been investigated and no leper found working there. Still sales continued to decline.
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Gross-Out Hoaxes