Healthcare company Zava UK revealed a new product designed to help people who wanted to convert to veganism: Meata Blockers. The new drug, claimed the company, would help prevent meat cravings and increase empathy for animals, while providing all the nutrients one would get from eating meat. The product page explained: "It acts by diverting blood flow so that hormones involved in creating meat cravings such as leptin and serotonin can’t circulate around the body as efficiently. The pill also lessens blood flow to the nose, causing a decreased sense of smell and therefore less temptation when a bacon sandwich is nearby."
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