DJs from North Dakota's Y94 radio station created a hoax website called tattooyourtoddler.com. The site claimed to be "the first tattoo studio for kids, with the trendiest body-art designed specifically for youths ages 2 through 17!" Parents who wanted to tattoo their child were promised that "Our patented needle-free system only causes slight discomfort and ensures a vibrant tattoo, guaranteed not to fade for at least 10 years!" The FAQ section of the site included the question: "Is this legal?" To which the reply was: "This is still America, isn't it?" A similar April Fool's Day hoax had been perpetrated in 2003 by DJs at at Channel 933 KHTS-FM radio in San Diego who created a site called BabyInk.com, which claimed to be a tattoo parlor catering to infants and children.
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