Penguin Now!    (April Fool's Day - 2014)

Penguin Books announced the creation of a new imprint, Penguin Now!, designed to introduce the classics to a new generation of readers accustomed to smartphones and social media. The imprint would reprint classics such as Albert Camus's The Stranger, and Fyodor Dostoevsky's Crime and Punishment, preserving the original text but simultaneously subtly altering it by adding exclamation marks at the end of every sentence. "By using exclamation marks over and over again," the publisher noted, "the reader is reminded of the urgency of the story at the end of every sentence. It's a great way of preventing potentially inattentive readers from tuning out, putting the book down and wandering off, without altering the original text too much." Exclamation marks that already existed in the text would be supplemented by two extra ones, for added emphasis.