Colman's Mustard announced the introduction of Colman's Mustard Custard, claiming that it tasted "equally delicious with roast beef and parsnips as it does with an apple crumble or a sticky toffee pudding." In a press release, their Head of Product Development, Daisy O'Farllop, added: "In a world where less is more, we recognised that consumers are crying out for a streamlined condiment stash and we're confident this one will be loved by the whole family."
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