National Public Radio's
All Things Considered program reported that companies such as Pepsi were sponsoring teenagers to tattoo themselves with corporate logos. In return, the teenagers would receive a lifetime 10% discount on that company's products. Teenagers were said to be responding enthusiastically to the deal.
Comments
Though it might start some Pepsi vs Coke gang wars 😊
Pepsi can already get people to buy clothing with their brand on it and parade around with it. Why would they offer people discounts?
Ahhhh, the money-grabbing stupidity of some people...
Then they sat down and computed the cost of everyone getting a free lunch very day for the rest of their lives: $5,800,000!
http://sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/1999/04/14/MN76470.DTL