Cheetos, a brand of cheese-flavored, puffed cornmeal snack made by Frito-Lay, announced the launch of a perfume — Cheeteau. It described it as "a wafting whiff of pungent desire."
Taglines described it as "a wafting whiff of pungent desire," "dangerously cheesy," and "Unpasteurized. Unapologetic. Unavoidable."
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