Is Walmart really soon going to be offering its own brand of cheap wine? It will if you believe this email
that's been circulating around for over a year:
Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, California, to produce the spirits at an affordable price, in the $2-5 range. While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
So, here we go: The top 12 suggested names for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays" [Kruse, Keith M] (Translated "Shit of the Land")
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ..
1. Nasti Spumante
That's obviously a joke (though it is strange that Kathy Micken's name is mentioned specifically... I've emailed her to ask her if she knows anything about this). But here's another strange urban legend involving Walmart and alcohol. It's the Walmart beer and nappy legend
, as told by Media Week (I don't think this one is true either):
WalMart did an analysis of customers’ buying habits and found a statistically-significant correlation between purchases of beer and purchases of nappies. It was decided that the reason for this was that fathers were stopping at Wal-Mart – on instruction from her-indoors – to buy nappies for their babies. Since they could no longer go down to the pub as often, beer was being bought as well. As a result of this finding, the supermarket chain supposedly rearranged the store to have the nappies next to the beer – resulting in increased sales of both.
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