That was the name of the faux merchandise that artist Plastic Jesus
placed in Los Angeles-area Best Buy stores last week. He priced it at $99.99.
It took a couple of days for the Best Buy staff to realize the Useless Plasticboxes were there, and then they were removed. I wonder where they are now? (I checked eBay, but they weren't there yet.)
Comments left on Plastic Jesus's site:
— OMG Apple is coming out with one? I'm getting on line right now!
— Yes, but it'll be white, cost twice as much and be incompatible with the version currently available.