The models in Dove's "Real Beauty" campaign (whose tagline was "we believe real beauty comes in many shapes, sizes and ages") may have benefitted from some "digital plastic surgery." From The Telegraph:
Pascal Dangin, a celebrated retoucher of fashion pictures, claimed the Dove women were far from au naturel. In an interview with New Yorker magazine, Mr Dangin, who runs Box Studios in New York, a company which retouches photographs and does regular work for Vogue, and the fashion companies Dior and Balenciaga, said that he had manipulated the photographs heavily. When asked about the four-year-old campaign, he said: "Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive."
Dove's ad agency is denying it, insisting that they have no record of Dangin working on that campaign.