The Blog Experimenter, as he calls himself, is a "30-something guy living in the midwest United States."
His experiment is to create a blog, put Google Ads on it, and see how much money he can make off the venture. Except he's really created two blogs. The first one is 'the money blog', which is the blog that is the subject of the experiment. The second is the 'blog money experiment'
, on which he chronicles his efforts to make money with the google-ad-driven 'money blog'. He doesn't tell you what the url of the money blog is, or what subject it covers. And from what he says, it doesn't appear to be attracting much of a following. His 'blog money experiment' blog, on the other hand, is attracting a big readership. So the question is: is there really a 'money blog', or is the 'blog money experiment' blog really the 'money blog'? (and how often can I fit the word 'blog' in a sentence?) I suspect that even if he does have a google-ad site somewhere, he knew from the start that the blog about creating a money-making blog would be the real attention-getter. So his plan is to slowly monetize the 'blog money experiment' blog. And sure enough, he has recently introduced Amazon affiliate links to it.