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The man inside the cube
A video recently uploaded to YouTube claims to document the living arrangements of "Dave," an artist who supposedly lives inside the Astor Place Cube in New York City. It doesn't take a lot of critical thinking skills to realize this is a joke. (The cube, in reality, is welded shut.) But it's an amusing concept.

The video is a viral marketing stunt for a site called Whil.com, which is mentioned at the end of the video. Honestly, I'm not sure what whil.com does. They claim to be "a brand about nothing" and encourage meditation. Whil was created by the guy who founded the Lululemon clothes company. So maybe it's all a roundabout way of promoting Lululemon.

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Posted by The Curator on Thu Oct 03, 2013


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