The Frosties Kid Is Dead

Status: Urban Legend
image A recent ad for Kellogg's Frosted Flakes shows a blond-haired kid dancing around singing "They're going to taste great!" I think this is a British ad. At least, I've never seen it here in America. And all the references to it I've found occur in the British press. For instance, David Whitehouse writes in the Guardian:
Pity the poor Kellogg's marketing department... all they wanted to do was make an advert in which a chirpy young scamp would skip his way through the streets of a suburban town attracting other children like a Pied Piper with a silly ditty about his breakfast. So, they set out to hire an angelic young choirboy with a voice so beautiful it could shatter the beaks of songbirds. Then disaster struck. It appears that, on the way to the shoot, this choirboy's balls dropped with quite monstrous results. They wanted Aled Jones, but they got Mick Jones. And what we're left with is a jingle being sung by a boy at the exact moment his voice breaks, in a tone so monotonous it appears to be operating at a frequency which toys with people's bowels. It is, quite simply, the worst soundtrack to an advertisement ever. His voice is so oppressively dull that prolonged listening is like having every orifice systematically packed full of wet bread by a politician with no facial features.
Evidently this is the kind of ad that people love to hate. And this dislike has inspired a rumor that the kid in the ad is dead. (Google 'Frosties Kid' and you pull up page after page of rumors of his death.) There are two versions of the rumor:

1) That the kid committed suicide on account of the bullying he received since the ad aired.
2) That the kid was a cancer patient whose dying wish was to star in a Frosties ad.

I don't know who the Frosties Kid is in real life. So I can't prove that he's alive. But there's absolutely no evidence to support the claim that he's dead. Plus, the 'Frosties Kid Is Dead' rumor seems to be a new variation of the 'Death of Little Mikey' rumor (which alleged that Mikey, of the Life Cereal commercials, died after eating Pop Rocks). So I think it's safe to assume that the Frosties Kid is still alive. (Thanks to Dave Tolomy for telling me about the rumor.)

Update: As Dead-Eric noted in the comments, Scott Mills of BBC Radio 1 recently discussed the 'Frosties Kid Is Dead' rumor on his show. Mills received the following official statement from Kelloggs about the rumor:
"The current advertisement has been well received by the vast majority of our customers. We would also like to take this opportunity to confirm that the lead boy within the advertisement is well and continues to live in his native South Africa."
You can listen to an mp3 clip of this portion of the Scott Mills show here.

Advertising Death Urban Legends

Posted on Thu Jul 06, 2006


Posted by K  on  Mon Jul 24, 2006  at  03:17 PM
I think the frosties advert is the best advert made.
And i wanna meet the boy 😊
Posted by Charley  on  Tue Jul 25, 2006  at  04:44 PM
The very first time I saw that advert, I was with my little brother; we turned to one another once our laughter had died down, and said, 'That kids going to kill himself, isn't he?'

I wonder if they show the advert in 'his native South Africa'? He'd kill himself then, surely. Kelloggs could never be so cruel. Frosties adverts have always annoyed me anyway, because of Tony the Tiger. He bugs me in the same way Captain Birdseye does; a fully grown male, running around private islands and various towns with packs of young children, and nobody says anything about how obviuosly inappropriate it is. Behind closed doors and all that.

(Maybe) RIP The Frosties Kid
Posted by Fluffy  on  Thu Jul 27, 2006  at  04:10 PM
considering the advert drives me fucking bonkers! who cares is the boy fucking dead or not thats all i want to know??
Posted by Chloe  on  Sun Jul 30, 2006  at  04:05 PM
i absoulutly loved this advert i thought it was catchy and i'm alwasy happy when it comes up on the telly and i don't think his voice is that bad at all but the best part about it is the piss takes!!! :p
Posted by Hannah  on  Sun Jul 30, 2006  at  04:23 PM
i really don't think the ad is that bad, so what its annoying, but so are insurance ads that drone on and on about nothing whilst drinking a glass of water..

if this was to be true, it would be over the news, not in your email inbox. although, i think it is a bit weird that he lives/ from south africa, you can't hear it in his singing voice..
Posted by sophie  on  Sat Aug 05, 2006  at  04:10 PM
Ive gotta admit that the advert is annoying but there is no need of being bullied 4 it. if i woz him i would of just said 'ye so wot, as least i woz on t.v' if the rumour is true, i think people who bullied him should be ashamed of them selves. Some people said that he moved 2 south africa 😖 there was no need to kill himself, i think he just should of ignored them people are just moved somewere else. The Guardian also sucks for saying that his voice is dull, i would like to hear them sing better 😝 haaa.
Posted by Kayleigh  on  Sun Aug 06, 2006  at  11:26 AM
😡 i find it discusting ...wot if his perants saw this?? is it really his fault that they made him do that ??? well guess wot i bet hes got a better life then some of you'se that are slagging him of.. atleast he has been on television no wot i mean ... im sorry for posting two coments but it has annoyd me...
Posted by sophie  on  Sat Aug 19, 2006  at  09:35 AM
well i actually love toni and the frsoty due he is ma idol like
Posted by frostie lover  on  Sat Aug 19, 2006  at  10:37 AM
-- Posted by K.

I would imagine that for the four and a quarter seconds between shouting up to the kid in his room "son, have you OD'd?" and recieving an answer in the negative, fear would grip both themselves and their evidently non-spam filtered email account.
Posted by Jack  on  Tue Aug 29, 2006  at  09:59 AM
Rarely have I see a british TV ad that's as bad as this. Just plain YUK! I just had to look online to see whether anyone else had commented on this ad - seems I'm not alone! Hahaha. Seriously, what on Earth were they thinking when they made this horrific ad!? How irritating is that boy? That said, the ads here in the US(especially those on local NYC channels) are almost ALL bad! btw, the Frosties ad isn't shown here; I get Corrie & Eastenders sent over every few weeks 😊
Posted by Neil Matthews  on  Mon Sep 04, 2006  at  04:54 AM
Some ppl are so sad to wish this guy dead and to even make rumours about his death. This is an ad for kids, it's not for anyone else to judge.

I don't like this ad but I know quite a few teens and kids who accept this song and even like it because of it's uniqueness and it's imperfection even though they wouldn't say it in those exact words.

I don't think many Frosties ads are targetted towards mature people who would take note on the lyrical value and melodic quality of the actor's voice.

Posted by Charles  on  Sun Sep 10, 2006  at  09:30 AM
I actually like ths advert :D
Posted by stephanie wilkinson  on  Sun Sep 10, 2006  at  12:54 PM
that advert is the most annoying advert ever why was it air i dont think that kid who did it can walk the street safe no more and his acting career is over before it started shame i aint posting any death threats but i dislike that kid he probably should get slapped to his senses
Posted by meso  on  Sun Sep 10, 2006  at  01:14 PM
i hate the advert it is terrible
Posted by meso  on  Sun Sep 10, 2006  at  01:19 PM
The ad was not so bad.....that people can make such a fuss about a T.v advert is bejond me. Are their lives so empty and meaningless that they have nothing better to do?? 😖
The kid is alive and well in Sunny South Africa.....
Posted by mia  on  Mon Sep 11, 2006  at  01:35 AM
Posted by LOL HIS BALLED DROPPED  on  Wed Sep 13, 2006  at  08:24 AM
i love the frosties kid! LONG LIVE THE FROSTIES KID 😊 im gonna marry him, n i love the advert 😊:):):):)
Posted by hanna-louise  on  Mon Sep 18, 2006  at  03:24 AM
haha the frosties kid is a idiot!

Posted by Lauz  on  Wed Sep 20, 2006  at  09:16 AM
hey people! i just really wana no if he is really is dead! but i hope not i love that advert.. lol its reaali kool!! well i hope he is alive and well!!!
Posted by Rebecca  on  Wed Sep 20, 2006  at  02:38 PM
I know this guy, he goes to my school here in South Africa. (The school is called Beaulieu College-look for the website If you think the add is bad, you should meet the real kid. He's even more irritating. Although his voice sounds nothing like the add...
Posted by Mushukei  on  Fri Sep 22, 2006  at  07:41 AM
i dont get that comment before bout the college he goes 2.. im on the site but it has nothing to do with him on there, how does that prove that you know the guy ? x x
Posted by soph  on  Fri Sep 22, 2006  at  09:54 AM
Listen ok, hu cares about of a kid of the t.v. advert is dead or not. Imagin if he reads this and sees people saying he cant sing and he is irittating...How must he feel with all these rumours. Iv heard that hes jumped off a building, hes hung himself, hes moved to south africa, he had canceer and his last wish was to perform on a frostes advert, he was being bullied so took some action and got stabbed. And to be honest i dont think any of it is true. If everybody wants to know they should find his parents to find out what really did happen, if anything. Well, yes i think everybody knows including himself that it is a kind of iritating advert but... no need to be so harsh. Thik of the money he made out of it!
Posted by Jennifer  on  Sat Sep 23, 2006  at  02:14 AM
i heard he killed him self by putting 2 sharpened pencils up his nose n smakin his head of a desk, rite , but is he dead!!!?
Posted by James  on  Mon Sep 25, 2006  at  12:04 PM
Jenifer u sik SOB i dont want to sound lik a hippy but hes human
Posted by James  on  Mon Sep 25, 2006  at  12:06 PM
its an advet its ment to be stupid + if any1 slaged him he could just turned around and told them "to go bak to thier shed while i go bak to my manor" also to shizer off
Posted by jay bear  on  Mon Sep 25, 2006  at  12:10 PM
I heard that he died by getting his head dunked in his milk in his cereal.
Posted by Chennay  on  Wed Sep 27, 2006  at  06:36 AM
Completely sad that people make fun of a poor little kid just because of his voice or because of the advert in general. So what, what is there wrong with his voice? It's deep, but it's not the only funny/silly commericial in the world you know. What is there wrong with the commercial? It's cheerful like all the other cereal adverts..I see no different with this one. And what is wrong with the Frosty Kid?
Easy enough to say, yea, he would get bullied by people at school, because that's what children do and there's nothing anyone can do about it. I heard that he jammed pencils up his nose after being bullied at school and moving to South Africa..Rumors. Who cares?

There's so many of them that you'd think he's a cat with nine lives.
Posted by Debbie  on  Wed Sep 27, 2006  at  10:15 AM
🐛 he should never have died
Posted by charlie russal  on  Wed Sep 27, 2006  at  03:03 PM
I didn't really like the advert but I can't understand y people r making such a big deal about it. Many people hate the charcter who sings 'there going to tatse great' but thats the charcter. All the people who bulled him and teased him are even more stupid then the charcter on the advert. I like to act and I wouldn't mind going onto a frosties advert and bet the boy who stars on the advert loved acting as much as me. So all u bullies get a life!
Posted by Hannah  on  Thu Sep 28, 2006  at  12:40 AM
I herd tht the frosties kid is ded!and i reli reli reli ope he isn't!cos i fink hes ace!i fink u shud all be ashamed of urselves for wishing death on him!he went to a set and got told wat to do and he did it!and got payed!how can u blame him!hes jus doin is job!x x x brooke x x x
Posted by brooke  on  Sat Sep 30, 2006  at  12:03 PM
I hate this ad so much.But cut the kid a lil slack, yeah okay i fcuking hate this ad it makes ME want to shove two pencils up his nose
but yeah
hes not dead you mofo's
hes living his irritating and 'great tasting' life
in south africa.
now go play in traffic.
Posted by Yaz  on  Tue Oct 03, 2006  at  02:20 PM
Posted by katie  on  Sun Oct 08, 2006  at  11:35 AM
Ok then james i wrote before that comment and you said im a sick SOB. How am i? Its true. If hes dead we should be uhappy and wishing his family luch now sayin oh that adberts so annoying i hate that boy he cant sing should we? All i'm saying is that hes made a new advert so he obviously doesnt care what we have to say does he? If its what he wants and choses to do the let that be. Dont make a massive deal out of it ok. He makes money out of it and hes happy doing it. Maybe he likes doing it. If he thinks he can sing why should we be horrible? He doesnt care, so why should we? He might think its a good advery and if there wasnt adverts like that on tv, then the tv would be boring wouldnt it. So next time you think about callin me a SICK SOB, think again because we all have our own opinions and you obviously have nothing better to do with your time, do you so i suggest you shut up and forget about it!!!
Posted by Jennifer  on  Tue Oct 10, 2006  at  09:29 AM
i heard that he killed himself the most grusome way possible. he put a colouring pencil in each of his nostrals and then slammed his head on to the table with the pencils hitting first. thats what it soposedly said in the irish sun.
Posted by Ryan  on  Mon Oct 16, 2006  at  11:19 AM
oh dear, oh dear, oh dear!

What an absolute fuss over nothing. Its an advertisement for a breakfast cereal. It is not a war epic, or the greatest story ever told. Okay its pretty bad, but you know what, I bet nearly everybody you has seen it or heard the tune, has either whistled it OR had a little hum, or sang along to the yune, I know I have. And do you know something else, all this extra advertising, is giving Kellogs all the boost it needs. What irritates me thr most though and totally horrifies me, IF it is true, that this young boy has either killed himself or has died, then why is everybody slating him???? He is a young boy, who was picked to star in an advertisement. I bet he was so proud. Is it his fault that his voice broke?? Did he write the lyrics?? Did he come up with the concept of the ad?? NO!! All he did was turn up, do what was asked of him, got well paid, and probably still is with the royalties, and went home. End of story.
I personally hope and pray that this "urban myth" turns out to be false, and that the lad involved is living the high life.
Well done lad. You did all that was asked of you. I wish you well.
Posted by marge simpson  on  Mon Oct 16, 2006  at  12:21 PM
oi i hope hes alive y do poeple bully peps its not rite he did wat he wanted so leave him n i dont fink hes dead thers no proof but if he is r.i.p n dont call him them frosties kid it aint rite
Posted by hot babe  on  Fri Oct 20, 2006  at  06:17 AM
This advert we ha-ate
The tune irrita-ates
The words were done by a guy with an IQ of ay-8
It's quite despera-ate
And easy to sla-ate
The rhymes they use are absolutely patheta-ake
etc. etc.
Posted by Den  on  Wed Oct 25, 2006  at  08:15 AM
i heard a rumor that he was dead and kiled hinmself by puting 2 pencils up his nose then slaming hise head off of his desk due to bullying at school i also heard before this eleged incodent that the kids at his school threw cornflakes at him
Posted by weejp  on  Wed Oct 25, 2006  at  09:15 AM
Hi =). I dont know what all the palava is about. Why pick on a boy because he does an advert ? He got paid to do it . Some people are just jelous ! I think the adverts amazing ! The song really cheers me up . Always has me smiling. I dunno why people have a problem with it or the kid. He has a nice voice too! So back off and leave him alone and stop the rumours theres no point in them . I would love to find out what is actually true . Is he Alive ? Or Dead ? . Lets just hope hes safe + well + doing what he wants to be doing . Love Charmaine x
Posted by Charmaine  on  Sun Oct 29, 2006  at  05:18 PM
I meant to say ... The rumour I heard was that he was getting bullied in school and put two pencils up his nose and slammed his head of the desk .. I think that is really horrid and would like to know if its true .. Allthough I hope it isnt . Love Charmaine x
Posted by Charmaine  on  Sun Oct 29, 2006  at  05:21 PM
lool just to sai i think that the frosties kid is a grrrreeeeeeattttttt joke! hes the biggest joke in the world ive seen that ad in the cineman it cracks me up everytym! lol i will now ryt out the lyrics r u ready okai...

Theyre guna taste great
theyre guna taste great
i can hear the sound of frosties hitting me PLATE
theyre guna taste great wif tony our mate
everybody nos frosties taste great..

even ladies hu wait
or a PI-RATE
and your teenage brothes hus out on a date..
if u live in aus mate
or the empire state
even ladies wif personalsed numba plates
or a bloke in a crate..
well he knows they taste great

theyre guna taste greeeeeeeaaaaaaat
theyre guna taste greeeeaaaaaaat
theyre guna taste GREEEEEEEEAAAAAAAAATTT! (and he busts his gang$ta moves)

loves it
Posted by -xdanikax-  on  Mon Oct 30, 2006  at  07:54 AM
i heard he stuck to pencils up his nose and shoved them up there so they came up through his eyes
Posted by stefcamp  on  Tue Nov 21, 2006  at  11:42 AM
The rumour originated on a football forum. They've started a couple of randomm rumours like this.
Posted by Piotrish  on  Sun Jan 14, 2007  at  06:52 AM
I LOVE THE BOY!!!!!, and the songs MAZIN!!! i got it on my ipod!! altho i hate the cereal :( but I LOVE THE SONG <3<3<3<3
Posted by x_megz_x  on  Sun Jan 21, 2007  at  01:43 PM
FOR THE LOVE OF GOD ITS AN ADVERT. And if your out there frosties kid well done dude the advert makes me chuckle everytime i see it 😊
Posted by Chris  on  Sun Feb 11, 2007  at  12:58 PM
i herd he put 2 pens up his nostrils an smaked his head on a table
Posted by connor  on  Mon Feb 19, 2007  at  04:02 PM
It's not just that the song is badly sung. It's badly written. The kid is so damn happy I'm beginning to suspect Frosties have a little extra added ingredient of the illegal kind and it's trying to be a very happy bright American style advert, but performed by British kids who are slightly embarressed by the entire thing.

And he's not dead. Hear that? NOT DEAD. But probably so ashamed of the whole thing he wishes he was (like teenagers do)
Posted by Nona  on  Thu Feb 22, 2007  at  05:54 AM
The boys name is Sven Ruygrok he lives in South Africa and his a professionel gymnast that was not him sining and he will appear in the Beijing Olympics 2008.Apparently the add was never aired in South Africa so he is relativly free from harm.
Posted by Holly  on  Fri Feb 23, 2007  at  04:09 AM
Posted by Bethan Newton  on  Sat Mar 17, 2007  at  04:18 PM
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