Steve Wynn Hotel Ad

If you've seen those commercials with Steve Wynn standing on top of his hotel in Las Vegas you might find this interesting. I had assumed the shot was fake, but apparently it's not. Stuart Elliott has provided some info about this in his NY Times advertising column (I get the column sent to me by email, and I don't think it appears on the Times website, so I've pasted it below):

A Reader Asks: In the new commercial for his eponymous hotel, Steve Wynn is shown atop it. Was he really up there, or is it just computer-generated?

Stuart Elliott: That is indeed Mr. Wynn atop the tower of the Wynn Las Vegas mega-resort, which is scheduled to open on April 28. The commercial was created by Korey Kay & Partners in New York. Newspapers in Las Vegas have covered the commercial extensively; one article, from The Las Vegas Sun, even began this way: "Yes, Steve Wynn really was on top of his Wynn Las Vegas hotel when the resort's new television commercial was filmed." Mr. Wynn was attached by a web belt and a rope to a pipe hidden behind his leg while a camera crew circled the site in a helicopter.

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Posted on Tue Mar 22, 2005



Comments

I knew it was real the first time I seen it. It didn't even cross my mind.
Posted by X  in  McKinney, TX  on  Wed Mar 23, 2005  at  07:22 AM
Alex, where can I find this picture?
Posted by Nick  in  Merrie Olde Englande  on  Thu Mar 24, 2005  at  10:33 AM
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