Star 100.7 Becomes Jack 100.7

Every day when my wife drives home from work (here in San Diego) she tunes in to radio station Star 100.7 to listen to a show called 'The Daily Dirt' (which is basically entertainment gossip). Today she was surprised to discover that the station had abruptly switched to a 'classic rock' format that randomly plays songs from the 80's, 90's, and the present. Plus, it was no longer Star 100.7. It was now Jack 100.7. Even the DJs were different. She thought it might be some kind of belated April Fool's Day prank. But when she got home we did some research and learned it was no prank.

Apparently this is happening to radio stations across the country (and in Canada). Suddenly the management will fire all the staff, rename the station something like Jack or Bob or Doug FM (it's always a guy's name), and switch to a random-play format. Audiences aren't given any warning, so they often think it's a prank.

I think this is a scheme cooked up by marketers to maximize profits. The management tries to spin the random-play thing as them being daring enough to 'play whatever they want', but in reality they're just saving money by having a computer in shuffle-mode pick the songs. Then they fire all the staff (except for the morning show usually), and replace them with lower-paid substitutes who mumble phrases from a corporate script in between the songs.

I never listened to Star 100.7 that much, so the change won't affect me in any way. But it does seem strange that all these stations are being renamed Jack or Bob or Doug and transformed into glorified iPods on shuffle mode. I figure that it must be one company behind it all, but I don't know who it is.


Posted on Wed Apr 06, 2005


matthew, is that 92.1 from san diego? I remember when they use to play classical music, and then one day I turned it on and it was local punk rock. That was when it changed to an independent I think. It seems like they've just been going downhill from there.
Posted by Razela  in  Chicago, IL  on  Mon Apr 11, 2005  at  09:36 PM
Matthew said:

"My question is why don't they notify the listeners about the switch? I would like to have some closure for these stations who abandoned me on these cold and lonely nights."

There are a couple of reasons for that, Matthew. One is that, often, management wants to keep the format change a surprise, to get talk started about the station and to keep the competition off-guard.

Another is that, from management's perspective, there is no "upside" to alerting the current audience to the impending format change.

Think about it: Management has made the decision that the current format is not as profitable as the one they are going to switch to. Telling the audience they are about to blow off about the change can only hurt the station (again, this is from management's point of view). The listeners to the current format will not be happy and may actually make a stink about it, which isn't a good way to kick off a new format.

It's kind of like breaking up with someone. You just want them to go away quietly, not make a scene.
Posted by Cranky Media Guy  on  Tue Apr 12, 2005  at  12:59 AM
Suzy said:

"Have the big wigs of Jack FM lost their minds!??! More money to big execs equals less and less common sense!! Who put those morons in control?!"

Congress, in 1996, passed an act deregulating broadcasting, allowing corporations to own FAR more stations than was ever allowed previously. Clear Channel, for example, owns hundreds more radio stations than any company in the history of broadcasting ever has before.

This made radio and TV an attractive business to companies that were not really show biz entities. They tended to view the radio business as being just like any other business and brought a very non-audience-oriented perspective to radio. In other words, they're just Big Business Weasels and don't really give a damn about the listeners.

"Those on the losing end, besides the public who LOVED listening to STAR, are the djs who lost their jobs--Jeff, Jer, Laura, Anita, Jen, etc, etc. I hope they were given advance notice at least!! Jack obviously has no idea of what they lost when they changed STAR's format and let the dj's go!"

While you (and other listeners) may feel passionately about the STAR format and the people you listened to on it, I can promise you that the people who own and run the station view it more dispassionately. To them, it's a business, pure and simple; if they have come to the decision that a different format will make more money, that is all it takes for them to trash what has been on the station for years and which you cared about.

Trust me, if, in fact, Jeff and Jer are gone, concern about them did NOT figure into the decision of whether or not to change the station. DJ's, like baseball managers, are "hired to get fired."
Posted by Cranky Media Guy  on  Tue Apr 12, 2005  at  01:16 AM
I thought that was a prank, but when i heard that weird music from the '80s (i dont have nothing against it) but i REALLY miss star 100.7 because it had all types of music. i hope that they will come back in another station specially the daily dirt (greg, jen where are u?!!) but i hope that "jack" work out but not so much from my part
Posted by Aida Arce Ojeda  in  Tijuana, B.C, Mexico  on  Tue Apr 12, 2005  at  08:39 PM
I was so dissapointed when you switched Star to Jack! Its totally lame. The music selection is sucks! and I dont listen anymore! I hope you bring back you're old staff! I loved the morning drive with Jeff and Jer and the afternoons with Greg and Jen! -Darci in San Diego
Posted by Darci Bradbury  in  San Diego,Ca  on  Thu Apr 14, 2005  at  08:10 AM
Hmmm, wonder if she realised this wasn't the page for her to cmplain to mgmt. Ah well, at least she has a Bradbury last name, that's automatically on topic then. smile
Posted by Winona  in  USA  on  Thu Apr 14, 2005  at  08:20 AM
Well, it's bad when the selection is sucks.
Posted by Boo  in  The Land of the Haggii...  on  Thu Apr 14, 2005  at  08:22 AM
This reminds me of one of the saddest days of my adolescence. I was listening to 106.9, the only - and I mean only - station that was cool when I was in, oh, second grade. You listen to the mix? Pansy. You listen to Lazer? Freak. Anyway, overnight, they switched to 80's. No name change or anything, just format change. They also managed to fire all the DJs.

What I don't get is that it was one of the most popular stations that I ever listened to. And I hope the new "Brew" bites the dust. (The Brew is basically an "80's, 90's, Whatever We Feel Like Cramming Down Your Throat Today" station) Lazer's already going pansy. They used to play Metallica once every hour or so, now they only play them once a day. They gave underground bands play. They were hardcore. I personally like Bob & Brian (syndicated but awesome) and Fish (not sure if syndicated, but caters to immature people like me, makes "crank calls" (good ones, too), etc.) I've listened to these guys since I got into rock... the real deal. They are radio to me.
Posted by Dudester  in  Wisconsin  on  Thu Apr 14, 2005  at  04:31 PM
Dudester said:

"I personally like Bob & Brian (syndicated but awesome) and Fish (not sure if syndicated, but caters to immature people like me, makes "crank calls" (good ones, too), etc.)"

I'm about to break your heart again, but some of the "crank calls" you hear on morning radio shows are faked.

When I was a morning drive DJ in Allentown, PA back in the 80's I would make prank calls live to other countries so that I wouldn't have to inform the person who answered the phone that we were on the air, if that would screw up the joke.

They've tightened up the rules since then so that the very first thing--even before you put the person on the air--that you have to do is tell them that you are on the air and get their permission to put THEIR voice on the air.

Because that kind of ruins the gag, some of the calls you hear are faked. Yes, just like the audio of the "listeners" who rave about the station, you can actually buy fake prank calls.

They're pre-recorded on a CD and all you have to do is digitally edit in your voice(s). Any "prank calls" that you hear where the air personality does not inform the person on the other end of the line that they are going to be on the air may well be faked. The fines are just too high to risk these days. Besides, they figure you'll never know so what's the downside?

Oh, here's another little thing you probably don't know. Some, not all, of the "wacky" callers you hear are actors who are paid for their work. How do I know this? Uh, I've BEEN one of those people.

I really shouldn't drop the names of the shows I've been heard on, but at least one of them is a VERY big radio personality. VERY big, as in "everybody here has heard of him" big. I've done his show twice and another, more regional show about six times.
Posted by Cranky Media Guy  on  Thu Apr 14, 2005  at  07:33 PM
This is exactly what Tom Petty wrote about in the song "The Last DJ", & it has been happening various places to various degrees for years. In 1988 a northern Texas station was replaced by a satelite radio station out of California. With the technology changes like iPods & all...

This is just another step in the same direction & just another scenario (& industry) where real jobs are cut for the cost reductions.
Posted by TJ  in  San Diego, CA  on  Thu Apr 14, 2005  at  07:34 PM
jack sucks :( i want histar back! and jen too!
Posted by andres  in  san diego  on  Fri Apr 15, 2005  at  08:19 PM
Bring back Histar. THis station sucks, Tracy JOhnson sucks. There is no sense of community with Jack"ass"
Posted by Cathy  in  San Diego  on  Sun Apr 17, 2005  at  06:17 AM
Has anyone besides me noticed that JACK FM plays the wimpy "clean" versions of songs? I am generally out of range (I live in a hole, so the only stations I get are actually worse than JACK!), but I've caught two so far: "Lighning Crashes" by Live has the entire first verse missing, and "Janie's Got A Gun" by Aerosmith has turned "put a bullet in his brain" into "left him in the pouring rain".

Well, at least the Aerosmith "cleaning" was done in such a way that it still scans. Removing the entire verse from Live destroyed the "story line".
Posted by Yvonne  on  Tue Apr 19, 2005  at  07:20 PM
It's about time they made a change to that radio station. Music choice was horrible. Who wants to listen to soft music that puts you in the mood to pick flowers? Can't stand the morning show and am glad the real music is back. Once the 2 old dudes in the morning are gone for good Ill probably listen to the station full time. Oh ya, BYE STAR!
Posted by Jack  on  Mon May 02, 2005  at  11:20 PM
Posted by Splarka  on  Mon May 09, 2005  at  09:44 PM
I was glad to hear star was gone. Somebody posted about Jack's weak music and edits, star didn't play music worth editing. And the morning show, heck the whole station, was so superficial - stories about how far they would go to buy fake expensive purses just to look trendy. Stories of the lies they make up to avoid talking to friends and family. So what, they put on some charity stuff - for promoting themselves and the radio station. I was never impressed. I got sick of listening to their callousness and trivial shallow diatribes. Once they're gone, the San Diego air waves will be clean again.
Posted by ByeStar  on  Sun May 29, 2005  at  05:06 AM
There's a Frank FM here in New England now.
Posted by flatluigi  on  Fri Aug 12, 2005  at  09:47 PM
meh... star was never that great to begin with. their music was ok, but too much talking! i started listening to FM 94.9 because they don't have many commercials, they don't talk over songs, they have REAL DJ's AND, I've even started to like the music they play now that I've been listening to it for over a year. 94.9 ROCKS!
Posted by gabe  in  San Diego  on  Wed Feb 08, 2006  at  11:40 AM
Yea, X i HEAR YA. I think in a couple of years the world is going to be JACKified
Posted by Xela  in  Mckinney, TX  on  Sat Mar 04, 2006  at  05:16 PM
Dear jack radiostation.
I am real glad you have this radio station on.
I moved from newyork to LA then moved to sandiego.when in LA I stoped in s.d.c.a. to look for an appartment and I did find one .this was ment for me.I been in sdca for 4 years when I
arrived I finely had a chance to open this window in my house.on my window thear was a bumber sticker that said jack 1007. I found that to be real cool. because when I moved in I had a shirt made up with jacks logo on it.and my daughter washed it and got it cought and now it is all I was so upset.but like I said that sticker made me happy.Is there any way that I can get an iron on to replace my shirt or a bumper sticker so I can add to the rest of the windows in my house .but isnt that neat that I have one on my window now : ) well thank you for takeing the time to read this and for having an awsome radio address is: jo owen 4044 kansas st sandiego ca 92104.thanks ps love you music monkey you are the balls !
Posted by joe owen  in  home sandiego ca  on  Wed Mar 15, 2006  at  12:13 AM
Jo Owen said:

"I am real glad you have this radio station on.

"well thank you for takeing the time to read this and for having an awsome radio address is: jo owen 4044 kansas st sandiego ca 92104.thanks ps love you music monkey you are the balls !"

You're welcome, Jo Owen. We're so happy that you like our station that we're going to send the Jack Van over to your house and shower you with gifts. If I were you, I wouldn't leave the house for the next few days, so you don't miss it. If you're out when we arrive, we won't be able to give you the fabulous prizes.
Posted by Cranky Media Guy  on  Wed Mar 15, 2006  at  12:48 AM
to jack
I was real happy to see your respons on march 14 stated that jacks van will be at my house in a few days and shower me with gifts. and not to leave the house so dont miss it.I was so surprize about that.just to think I am having my only and best radio station at my house.and to show off with friends and I took off from work. I took my week vacation off.I also made a welcome sign for jack.and every day I opened the frount gate and I kept it open untill 7:30 question that I looked back at the email again your web site says the word hoaxes. so was this A joke to me? because I fell for it hard.and it was not funney but then again all I asked for is a sticker and to see I would get if this was a joke I got it and I did not think it was funny but you got me .so at my ending statement if you are still stopping by please let me know because i have to go to my docter on tues.but will be home there any way if this is not a joke please tell me when you will arrive day and time thank you so much ps not matter if it was a joke but I hope it was not jacks radio station is the one and only station for me nothing will ever change that because you guys are the best. also I want to say HI to the music monkey again . sincerly best owen
Posted by joe owen  in  home sandiego ca  on  Mon Mar 20, 2006  at  06:43 PM
Dear Joe Owen:

Sorry about the mixup. Sometimes, as I'm sure you know, schedules change at the last minute. Since you have to see your doctor on Tuesday, Wednesday it is! Stand by.
Posted by Cranky Media Guy  on  Tue Mar 21, 2006  at  01:09 AM
dear jack
thank you for your return letter but for wed I will be home and also knowing that you will stop by I will take another week off and wait for you .I only had a docter appt on tues. but knowing that you will stop by I am realy looking forward for I will be waiting. to let you know and to make it easyer I live next to a big brown apt building that address is to that is a drive way and in side is like 5 is hard to see because the only address is on the mail box.but you will see a black iron gate and it will be opened.just go threw the gate stright ahead my apt is up the stairs.4044 kansas st sandiego ca.thank you again and like I said I am so looking forward for this.
SINCERLY: jo owen
Posted by joe owen  in  home sandiego ca  on  Tue Mar 21, 2006  at  08:13 PM
No problem, Joe Owen. The Jack Copter is supplied with GPS technology. We'll find you.
Posted by Cranky Media Guy  on  Wed Mar 22, 2006  at  12:53 AM
94.9 in San Diego used to be okay, but they really, really suck these days. They might be the worst station on the air. All of the people who listen that I know are smarmy and their DJs are ALL FAKE psuedo-celebrities.

94.9 is terrible.

94.9 is a joke and has been for at least a year now.

I actually have been listening to 91X a lot lately. They are indepdently owned and really sound awesome these days.

91X rules the school in my book!
Posted by Carlos  in  Pacific Beach  on  Sat Mar 25, 2006  at  05:27 PM
I think it is Clear Channel Communications that is doing this. Something similar happened to a couple of stations here that they own.
Posted by Lounge Lizard  in  El Paso, Tx  on  Fri Aug 25, 2006  at  11:43 AM
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