Authors love to read reviews of their books, especially positive ones. So, as an author, it's difficult to resist the temptation to periodically check out the Amazon page for your book, to see if readers have posted any new reviews of it. However, in Hippo Eats Dwarf I pointed out the danger of taking such reviews too seriously because so many of them are posted either by friends of the author -- or by rivals. In fact, I actually invited people to post fake reviews of Hippo Eats Dwarf. (You need to go to the early reviews to find the fake ones -- they're obvious when you see them.)
Inviting people to post fake reviews seemed appropriate for Hippo Eats Dwarf, since that book is all about fakery, but it didn't seem to fit for Elephants on Acid. So I never asked anyone to post a review. But when I last checked Elephants on Acid's Amazon product page, I discovered that a fake review had found its way on there anyway. Or rather, a spam review. But the identity of the person posting the spam surprised me. Here's the latest review of Elephants on Acid, posted by "DISINFO CEO":
The review follows the tried-and-true formula of comment spam. A meaningless platitude, followed by a plug for the product the spammer is trying to promote, which in this case is a book by Mark Pilkington. But if you check out the page for Pilkington's book, you'll discover that DISINFO CEO has posted a review there as well -- and in that review he pretty much reveals that he's the publisher of Pilkington's book!
In other words, someone who appears to be the CEO of the Disinformation Company is leaving comment spam on Amazon -- on the page for my book! I've never had any contact with the Disinformation Company, but I am aware of them and had always thought they published some interesting stuff, which is why it really surprised me that THEY, of all companies, would do something that tacky. The irony here is that DISINFO CEO, on his profile page, claims his nickname is "DeathToSpammers".
The possibility that DISINFO CEO is actually someone with no affiliation to the Disinformation Company crossed my mind, but what would be their motive to do this?
I clicked the link to flag DISINFO CEO's review of my book as inappropriate, since I think it's obviously spam. If Amazon agrees, the review may no longer be there by the time you read this.
Update: Amazon has deleted the spammy review. An irony is that I actually thought Pilkington's book sounded really interesting, so I ordered it -- but I ordered it from a used bookstore, so the Disinformation Company won't get any money from the sale. Ha!