describes itself as "food without the hassle." It's basically a protein shake. But unlike most protein shakes that bear notices warning that they're not intended as a food substitute (merely a diet supplement), Soylent claims that it is
a food substitute. You can live on this stuff.
According to Fox News
, the makers of Soylent chose the name as a playful reference to Soylent Green
, the well-known 70s sci-fi movie about human cannibalism. However, Soylent doesn't contain human meat
Which is to say that Soylent is NOT a hoax or a joke. Even though it may sound like one. (I, for one, was confused for a while.) It's just a product with a weird name.
Whether Soylent will sell well, or end up going the way of other cannibalism-themed food products such as Hufu (human-flavored tofu)
remains to be seen.