Santa’s Identity Revealed

Currently trending online is this set of pictures showing a chocolate rabbit inside a St. Nicholas wrapper. The photos are accompanied by captions such as "Santa's identity revealed" or "an unexpected plot twist":


Is this a case of a chocolate manufacturer repackaging chocolate Easter bunnies for the Christmas market? No. The images actually come from a Dutch ad campaign designed to promote awareness of Alzheimer's disease.

The original ad includes a third image showing the chocolate rabbit more fully unwrapped, revealing a message that says "Alzheimer's patients are coping with this feeling daily." Or, in the original Dutch, "Met dit gevoel hebben Alzheimerpatienten dagelijks te kampen."

The ad was created by the ad agency N=5 for the client Alzheimer Nederland. [Links: versereclame.nl, gutewerbung.net]



Advertising Photos

Posted on Sun Dec 22, 2013


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