Ronaldinho Nike Ad

Status: Undetermined (but I'm guessing fake)
image Nike has a new ad featuring Brazilian soccer star Ronaldinho Gaucho. In the ad Ronaldinho puts on a pair of Nikes, juggles the ball a few times, and then kicks the ball towards the goal so that it hits the crossbar and bounces directly back to him. He does this four times in a row. And it's all shot in a single take. This has inspired a lot of discussion on the net, because it's hard to believe anyone could be skilled enough to do this. In an article posted on the BBC (in Portuguese... I read it via AltaVista Translate) Ronaldinho swears that the scene is real, although the reporters interviewing him refuse to believe him. Given that it's an ad, I would assume it's fake, since one should always assume that what you see in ads is bogus, unless it's proven otherwise.

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Posted on Mon Dec 05, 2005


no1 doubts his skills but noway is that real. maybe he hit it a cople of times which is spectacular anyway. But we will see how good he is because ENGLAND gonna win the world cup
Posted by chillies  on  Sun Apr 23, 2006  at  05:27 PM
love is blind...
this is how the trick was done, it's all special effects, sorry to spoil your fun, i guess star trek is real too ;P
Posted by FX DUDE  in  EGYPT  on  Thu Apr 27, 2006  at  10:48 AM
I dont think its done with a pole, the ball moves far too fast for someone to 'simulate' a ball being kicked and juggled.
But look closely, you can clearly see when he kicks the ball, halfway through its flight it turns into a blatant CGI ball, and its trajectory changes, probably only slight to make it appear to hit the bar cleanly, then i think he gets another real ball thrown at him from the goal, so it looks real.
Watch the first kick carefully, before the camera man zooms out, the ball certainly changes to CGI!
Posted by dooby  in  uk  on  Sat May 06, 2006  at  07:25 PM
a hink ronaldinos sooooooooooo gd mahn a luv him tae bits xxxxxxxxxxx
Posted by sxc lauren  in  glasgow  on  Tue May 09, 2006  at  03:16 PM
The only definite thing one can say about this ad is that Nike's done it again, got the whole Internet talking about their advertisement (and, by association, their company). The people who come up with these ads are genius,
Posted by Josh  on  Sun May 14, 2006  at  02:17 PM
chillies, England won't win the world cup, brasil will. And another thing, ronaldinho can't play for england, or any other team other than brasil, for the world cup, because he was born in brasil and had played in the world cup for them already. It's in the rules.
Posted by Steven  in  US  on  Tue May 16, 2006  at  06:46 PM
Ronaldhino is easily one of the most skilled footballers ever but no-one can kick a ball from the edge of the area onto a round cross-bar and have it fall back at his feet four times in a row. If he could place the ball this accurately, why did he miss 3 direct free-kicks from the edge of the area in the European Cup final last night? More importantly he has REAL skills which are breathtaking...why tamper with the reality? Damn Nike.
Posted by Marfew  on  Thu May 18, 2006  at  05:35 AM
i am interested in football like u.
i like nike in football shoes.
my fovourite football country is brazil and football club is barcelona.
Posted by athoiba soubam  in  India,manipur(imphal)  on  Sun May 28, 2006  at  01:43 AM
In actual fact, it is real. He recreated the scene for reporters yesterday during Brazil's training session during the World Cup preparations against Croatia. The reporters were telling him that it was a fake and that he could never do it in real life so he got the ball and did it there and then. Not fake. He's just a genius. Get over it.
Posted by Adizzle  in  UK  on  Tue Jun 13, 2006  at  08:32 AM
Ronaldinho is God. Whatever he wants happens.

BOW BEFORE HIM!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Posted by Ronaldinho Juaco  on  Wed Jun 14, 2006  at  06:56 AM
I am much better than Ronaldinho.
Posted by Fat Boy Ronaldo  on  Wed Jun 14, 2006  at  06:56 AM
yes good to see that rororo gaucho can do sso many great things with the ball i think he is a great one to look out for for the next ten years
Posted by elvis dhlandhlara  in  zimbabwe  on  Fri Jun 16, 2006  at  07:12 AM
Fat Boy Ronaldo, that is BS. Honestly, don't say stuff like that.
Posted by Steven  on  Sat Jun 17, 2006  at  01:32 PM
"since one should always assume that what you see in ads is bogus, unless it's proven otherwise."

Nice use of the argumentum ad ignorantium.
Posted by razzendahcuben  on  Thu Jun 22, 2006  at  05:02 PM
whoever thinks this is real is a complete knob head. yes hit the cross bar is one thing, (even i could do that) but hitting the crossbar and making it return to your chest is another thing altogether. i say with enough tries over a few hundred he would be able to do it at least once. but never 4 times in a row. and on the first take.
Posted by Mallise  in  sydeny  on  Thu Jun 22, 2006  at  08:48 PM
It's not an example of argumentum ad ignorantium, razzendahcuben.

If, in the course of discussing a work of fiction, I said that, "Well, it's a novel. Therefore, the events described probably didn't happen in real life." Would you call that an argument from ignorance? I wouldn't. I would call it recognizing that certain genres, such as fiction and advertising, don't follow the same conventions of truth-telling as genres such as news reporting do.
Posted by The Curator  in  San Diego  on  Wed Jun 28, 2006  at  02:33 PM
And what if its fake? his the best player in the world so go envy haters you know thats real.

and that idiot child that put that picture that you can clearly see she painted over the ball is just sad, sad that people with no lifes have the time to try and ruin something....
Posted by Renesito  in  nowherenow  on  Fri Jul 07, 2006  at  01:04 AM
This ad is actually real, there was an interview on Good Morning America with the Marketing Director for Nike, he said that they had asked Ronaldinho to go out and try a few things as practice/taping and the commercial is what they ended up with.
Posted by Chad Atherton  on  Tue Aug 22, 2006  at  10:24 PM
I do not beleiven the video. If he can lob the ball and make it hit the exact place on cross bar why did he miss the penalty last season. How come in 4 free kicks only around 1 gose in and 80% don't even hit the target. why doesn't he make it hit the side of da post and impossible for keeper to get then score off deflection. It cannot be done
Posted by new zealander  in  Auckland  on  Tue Aug 29, 2006  at  12:25 AM
theres a simple explanation for him missing free kicks DURING A GAME. when the commercial was shot he was just messing around at a practice, no pressure. BUT, at the game there were thousand of people watching at one instant and millions watching at home. Nobody can argue that anyone would get nervous at i time like that. i believe in ronaldinho. crazier things have happened.
Posted by ronaldinhosnotafake  in  stl  on  Sat Nov 11, 2006  at  08:54 PM
this is clearly real if u can do it once wat is to stop u doing it a few times after hes awsome
Posted by matt  in  england  on  Tue Jan 09, 2007  at  05:08 AM
Ive seen that video couple times it's really hard to believe but i think that's true hes a great soccer player i love him i inspire on him and i believe he did that 4 times
Posted by Danilo (BRAZILIAN)  in  USA From Brazil  on  Wed Jan 10, 2007  at  07:09 AM
its great ronaldinho is the best
Posted by muk  in  yorkshire  on  Mon Mar 05, 2007  at  06:47 AM
The best all time Nike ad I've ever seen has to be this crazy Power Rangers one from Japan.
Posted by Jason  on  Mon May 21, 2007  at  08:36 AM
no way he gets it back like that 4X in a row and right back to him like that...maybe once...naaa not even real is biting off the powerade commercials
Posted by mariano  in  salamanca, spain  on  Sun May 27, 2007  at  11:09 PM
I think the first two shots were real but after that its gotta be fake. The goalposts are round so he would have to place the shot perfectly with an exact amount of spin to get it come back that many times. I do believe a player like Ronaldinho, who is simply a wizard with a soccer ball, probably has the skill and luck to have it bounce off twice right back to him though.
Posted by Omar  in  VA  on  Fri Mar 21, 2008  at  10:33 PM
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