Realistic Truck Art

Status: Hoax photos
These photos of trucks painted with optical-illusion art have begun doing the rounds. They're pretty obviously photoshopped since it's the exact same truck in every picture. But they're cool nonetheless. The pictures actually were all entries for a 2005 Rhino Rolling Advertising Award, being given by a German advertising agency. The challenge must have been to dream up the coolest advertisement to paint on a truck. All the entries can be seen here. It looks like the one with the pepsi crates hanging from the roof won.

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Posted on Wed Nov 23, 2005

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They are all pretty cool, but I think I like the pepsi crate one best. Or maybe the one with two cabs. Or... did I mention they were all pretty cool?
Posted by Boo  in  The Land of the Haggii...  on  Wed Nov 23, 2005  at  08:24 AM
Lama, What does the last truck have written on the side?
Posted by Snowy  in  aeternum  on  Wed Nov 23, 2005  at  11:26 AM
As far as I can make out, it says "On (or in) the incorrect way?"
Posted by Boo  in  The Land of the Haggii...  on  Wed Nov 23, 2005  at  12:03 PM
Sure they're cool, but most would only look good from one angle. Especially the ceiling-hanging boxes.
Posted by Matt  on  Wed Nov 23, 2005  at  04:29 PM
Let me amend my previous comment. SOME would only look good from one angle, including blue pepsi boxes. I had seen a handful of them before, and they all suffered from this, but it appears there are many more that don't.
Posted by Matt  on  Wed Nov 23, 2005  at  04:32 PM
Here you can see how some of them look in real life. The effect is definitely diminished when you're not looking from the original angle, but I won't be a complete humbug about it. They're still really cool.
Posted by Matt  on  Wed Nov 23, 2005  at  04:54 PM
The writing on the side of the last truck could be translated "On the wrong road?" or (probably more aptly here) "Going the wrong way?"
Posted by Big Gary in Turkey, Texas  in  Dallas, Texas, USA  on  Thu Nov 24, 2005  at  07:49 PM
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