The novel Charm
has already sold more than 100,000 copies. It debuted at No. 13 on the New York Times best-seller list. However, its author, Kendall Hart, isn't real. Hart is a character on the ABC soap opera "All My Children." As this NY Times article
puts it: "It has Kendall’s name on the cover but the name of the actual writer is being kept secret."
This is why writers get depressed. They work hard to produce good books, which end up in remainder bins. Meanwhile, people flock in droves to buy a book just because it has the name of a soap opera character slapped on the front cover.
These kind of books spun-off from TV shows seem to be increasingly common. I think Lost
has produced a few of them, which have also sold well.