Status: Apparently it's real
I've posted before about chewy vodka bars, which are
not real (I included them as a question on my April Fool's Day test
), although chewable rice wine is real. But now a German company is going a step further by making powdered alcohol, which it's marketing to teenagers. From an article in Deutsche Welle
The powder inside contains alcohol, and a lot of it -- about 4.8 percent by volume. That is the equivalent of one to one-and-a-half glasses of liquor. The product is called subyou, manufactured by a company in North Rhine-Westphalia, and is marketed squarely at teenagers with slogans like "taste for not much dough" and "gets a good buzz going." Add the powder to cold water, and consumers have an alcoholic drink containing either vodka or rum.
I find it pretty bizarre that it's possible to convert alcohol into a powdered form, but apparently this product is real. Word of this began to spread on the internet a couple of months ago (though I only become aware of it this week), and a posting on Gizmodo.com
(which sounds believable to me, as a non-scientist) comfirms that it is possible, in theory, to create powdered alcohol. The trick seems to be to mix it with sugar first:
subyou could be say 95% filler (sugar?) which has been mixed with a small amount of ethanol (your link suggests 4.8% ethanol by volume). Given that this amount of alcohol, even if one were to eat the powder straight, is only 9.6 proof “alcohol”, I’m skeptical that it’s as powerful as the website would like us to believe.
But even if this stuff is real, I can't imagine powdered rum tastes anything like the real thing.