MOTORmate

When I was writing my new book (which will be published April 2006) I wanted to include a picture of the Mini Cooper Autonomous Robot, which was an online hoax created by BMW's marketing agency. They were willing to give me permission to include the image in my book, however they objected to the fact that I referred to it as a hoax. I asked how they wanted it described instead. Their response: "It's not a hoax. It's a clever marketing campaign". So I think that's how I now refer to it in my book, though I put the term in quotes. Anyway, it looks like BMW's marketing team is still busy creating new 'clever marketing campaigns'. Alex Knight forwarded me this link to MOTORmate.com, which is a site that sells motoring accessories for Mini Cooper drivers. The accessories are pretty odd (such as a g-force indicator and a 'hey horn'). They're also very expensive. Which would lead one to assume that they're not real. But as far as I can tell, the site really is selling them. At least, the site was willing to take my credit card info when I clicked on the buy info, which is usually a decent sign that something is real (unless it's outright fraud).

Websites

Posted on Thu Aug 04, 2005



Comments

I like the "Hey horn". Of course, it doesn't sound much different than the standard horn in my Corolla. I haven't heard a Cooper horn, but I doubt that they're particularly large and loud.
Posted by DaveG  in  Salt Lake City  on  Fri Aug 05, 2005  at  08:38 AM
They are running Television ads for the same products....have been for a few months at least. I'm not sure what the motivation is.....
Posted by Andy  on  Fri Aug 05, 2005  at  11:47 AM
excaim
"But as far as I can tell, the site really is selling them. At least, the site was willing to take my credit card info when I clicked on the buy info, which is usually a decent sign that something is real (unless it's outright fraud)."

It's outright fraud alright. This site is a "phishing" expedition.

Use Mozilla FireFox v1.06 it'll tell you that the certificate is a bogus one. Sneaky bastards. I give them credit for the excellent emulation of those popular commercials!!

Don't go to this site and enter ANY Credit Card information... It'll assrape your account!!!

*YOU HAVE BEEN WARNED!!*

Aloha from Hawaii
Posted by Expert "Phisher"  in  Honolulu, Hawaii USA  on  Mon Aug 08, 2005  at  04:41 PM
I use IE6, and I got a security warning pop up saying that there were problems with the certificate, too.
Posted by Smerk  in  to mischief  on  Mon Aug 08, 2005  at  09:07 PM
Commenting is no longer available in this channel entry.