When I was writing my new book (which will be published April 2006) I wanted to include a picture of the Mini Cooper Autonomous Robot
, which was an online hoax created by BMW's marketing agency. They were willing to give me permission to include the image in my book, however they objected to the fact that I referred to it as a hoax. I asked how they wanted it described instead. Their response: "It's not a hoax. It's a clever marketing campaign". So I think that's how I now refer to it in my book, though I put the term in quotes. Anyway, it looks like BMW's marketing team is still busy creating new 'clever marketing campaigns'. Alex Knight forwarded me this link to MOTORmate.com
, which is a site that sells motoring accessories for Mini Cooper drivers. The accessories are pretty odd (such as a g-force indicator and a 'hey horn'). They're also very expensive. Which would lead one to assume that they're not real. But as far as I can tell, the site really is selling them. At least, the site was willing to take my credit card info when I clicked on the buy info, which is usually a decent sign that something is real (unless it's outright fraud).
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