Several weeks ago, some wine-industry veterans (Kevin Boyer and Philip James) announced the invention of a gadget that would allow people to make wine at home in only 3 days. They called it the "miracle machine."
The gadget seemed somewhat plausible, given the existence of home-brewing kits for beer. Plus it was promoted by a slick video and accompanying website. So over 600 media outlets took the bait and reported it as news.
But yesterday, the "inventors" issued a press release revealing that the 'miracle machine' was just a hoax. But it was a hoax for a good cause. The idea was to promote a non-profit organization called "Wine to Water,"
which is trying to provide global access to clean water.