An image circulating on social media appeared to show a box of mince pies, made by the frozen food chain Iceland
(which is a UK company, not an Icelandic one), whose packaging featured an unfortunate spelling error (or perhaps an unfortunately stylized font), offering "Minge Pies" instead of "Mince Pies." Minge is British slang for a woman's genitals. The photo trended with the hashtag #mingepies.
The picture elicited comments from Twitter users such as:
"Something about Iceland's mince pies doesn't look quite right."
"Oh Iceland... you really should have used a different font."
"Choosing the right font on your advertising is vital... Get the wrong font & end up with..."
"This is actually a legit typo! Haha."
However, the errant "G" was a result of photo manipulation. The actual packaging, as seen below, clearly showed the word "Mince" — not "Minge."
On its Twitter feed
, Iceland Foods commented, "It seems there are many capable people with photoshop out there..."