Cosmetics giant Elizabeth Arden has gone on record
to let everyone know that an image apparently circulating around the internet, showing a supposed ad for Mariah Carey's new perfume, M, is a fake. An Arden spokesman says:
"An image of MC with her fragrance bottle photoshopped in the corner is being featured on several blogs today, and is categorically not the advertisement for her new fragrance, nor is it even remotely close. The real ad for M by Mariah Carey will debut exclusively on TMZ during the second week of August."
To me the fake ad looks pretty professional, which makes me suspect it might be a subviral ad... something planted by an ad agency connected with Arden, which they won't take credit for, but which will allow them to stir up some pre-announcement publicity. After all, if it weren't for Arden denying this fake ad, I would never have known that Mariah Carey was even planning on coming out with a new fragrance.
Interestingly, her perfume is said to smell of "marshmallow and sea breeze." I'm no perfume expert, but that seems like a rather strange combination of fragrances.