Most people, when they lose their dog, put up flyers around the neighborhood. When Dov Charney, founder of American Apparel, lost his dog recently, he placed two billboards at Sunset and Alvardo in LA
to let people know. The billboards showed his dog, HedKayce, dressed in American Apparel fashions.
This made everyone suspicious that the billboard was some kind of publicity stunt. In fact, there were rumors that his dog may have been missing since April.
But as of yesterday, the billboard has been altered
to say "Found Dog." So that's the end of the story, I guess. But it still doesn't mean it wasn't a publicity stunt.
Somehow that fits.