‘Lickable’ Breyers Ad

Status: Hoax
You may feel that you need to scrub your eyeballs after seeing this supposed ad for Breyers ice cream, so if you click on the link don't say I didn't warn you. (The ad is disturbing for what it suggests, not for what it actually shows.) However, the ad definitely isn't real, which is obvious if you read the text on the right-hand side of it. I don't know who created it, but it wasn't Breyers. Unfortunately the image is now circulating around the internet in a reduced size that makes the text hard to read, leading some people to think that it might actually be a real ad.

Advertising Gross

Posted on Tue May 02, 2006


I believe that this is a supreme example of satire.

I find it very entertaining and don't see much wrong with them making tongue in cheek jokes. I'd far rather see this than stripped children not consenting to being touched and/or sexually exploited.
Posted by Zurah  in  Minnesota  on  Tue Dec 04, 2007  at  06:43 PM
LOL Oh my GOD, that is hilarious. Hey, if you all didn't have sick, perverted minds, you wouldn't see anything suggestive about that at all. You could show that to a five year old and they wouldn't see anything wrong with it. Obviously the person was making a joke, probably about pedophiles or just the decreasing decorum of American society in general.
Posted by Banana Hannah  in  Lol town.  on  Sun Dec 09, 2007  at  08:39 AM
Well, It isn't a true as. But the GIRL (not girls) is from the site http://number-02.magazine-fashion.com and is what they call a child model.
Posted by peter  in  usa  on  Fri Dec 21, 2007  at  06:53 PM
lol really classic good article
Posted by hot celebrities pictures  in  USA  on  Sat Feb 23, 2008  at  01:30 PM
HEY guess what? museumofhoaxes.com hoaxed you all. the actual ad *DOES NOT* have that paragraph where it talks about "busting their sweet asses."

That was added. By this site? I dunno, but the original ad can be seen here:

Posted by Mike Chambers  in  St. Louis, MO  on  Wed Jun 11, 2008  at  08:46 PM
The parents of the two very young girls should probally have the kids taken away from them. I'm sure the next stop on their daughters show biz careers is most likely child porn. You should be ashamed for using your children in this sexual manner. For all the morans who post comments in favor of the ad, are obiviously not parents. And if they are, they should be!!! Beyers open a can of worms. SHAME ON YOU!!!!!!
Posted by The Mom  in  New York  on  Wed Jul 09, 2008  at  07:37 PM
This image has not been produced by Breyers, Ice Cream USA, Unilever or any contracted add agency and does not represent the philosophy or interests in the brand and corporate image of the aforementioned. This comes from the cesspool that are chan image boards. The original images are from a child model site, and are in fact a composite image of the same girl from the same photoshoot. It is meant as a joke among the denizens of the chan boards where images of this sort are routine.
Posted by Gargonzola  in  Vancouver, BC  on  Sun Jul 27, 2008  at  10:16 PM
a frind of mine e-mailed this ad going "What sick marketing genius thought of this". As shocking and sick this ad was, I thought to myself "Would any modern company really be that stupid? Something so easily misread?" So I checked it up. Glad to see it was just some internet prankester. I don't want to feel like a pedophile everytime I eat Breyers ice cream.
Posted by will  on  Mon Aug 04, 2008  at  11:44 AM
Ra__ 4 points 12 days ago[+] (0 children)
Ra__ 4 points 12 days ago[-]

UPDATE: Breyers has responded.

Breyers response:

Dear Concerned Consumer, Thank you for contacting us. We want to assure you that this advertisement is a fake and we had absolutely nothing to do with its creation or its posting on the internet. In fact, neither Breyers, Creamsicle nor any of the brands that are part of Unilever Ice Cream had any knowledge of the fake advertisement until it was brought to our attention by our consumers. Please be assured that we are as offended by the fraudulent advertisement as you are and we are making every effort to see that it is removed from the internet as soon as possible. Thank you

/ So don't worry everybody, they are going to see that it's removed from the Internet.

Posted by paul  on  Mon Aug 04, 2008  at  03:02 PM
Heh, I thought it was a funny attempt at a fake ad. It got what it aiming for. Shocking looks and uneasy laughs.
Posted by Free Xbox 360 Elite  on  Wed Aug 06, 2008  at  04:08 AM
lol u guise fail at the internets
lurk moar
Posted by Anon  on  Wed Aug 06, 2008  at  05:11 AM
"Flavour?" Obvious fake.
Posted by earl  on  Wed Aug 06, 2008  at  06:31 AM
The only thing funny about this are people's reactions to it.
Posted by LY THE FAIRY  on  Wed Aug 06, 2008  at  11:06 AM
I have to agree. This achieved EXACTLY what it was meant to do. Offend the closed minded self rightious brigade. Cause others to question their own morals. Parody the doubleface absurdity of some of our laws and the opinions of our peers (Mostly driven by media hysteria I may ad). 'Oh but it's so cute of those young girls to wear that 'sexy' outfit!'

Most people are hippocrites and two faced liars who pander to their peers 'just in case' they are seen as a bad egg. Then they go back to their hovels and perform violent acts on thier wives/cheat on their husbands etc.

Humanity is always bealting on about how it wants to do good whilst imposing their own moral views on others to the point it has come to bloodshed. Sure you can show people getting butchered on the TV screen. But show a womens breast? My God! Call the feds!

We need more of this type of stuff just to get peoples brains actually working for a change. Without challenging 'the norm' homosexuality would still be a criminal offence (and still is in some countries).

'Let he who has not sinned cast the first stone' should be changed to 'let he who has not had immoral thoughts jail those he does not agree with'.
Posted by Affronted Religious Zealot  on  Wed Aug 06, 2008  at  11:18 AM
It's a Cute little girl in an orange leotard...

Nothing else... grow up people and stop crying about some stupid rant. IF you don't like the humor, the girl, or the ice cream....


"I'm a mother and I am so appauled....blah blah blah..."

SHUT UP!! I bet you allow your kids to watch talevision, right? There is more harm in watching television than this.

I bet you are a munter. That's why this bother's you so much... she's cuter than you...

Jealousy is such an ugly thing.

Here is another picture of this cutie

Posted by Uijeongbu  on  Wed Aug 06, 2008  at  03:09 PM
I think it might be making fun of the extent advertising will go to to make money, as in if they found out the bigger market was to paedophiles they might make an ad like this..

... people sure do seem to like money -.-
Posted by LOL  on  Wed Aug 06, 2008  at  06:41 PM
You people are all ridiculous. This is extremely funny, I was eating cereal when I saw it and almost sprayed it all over the screen. Anyone who doesn't think this is amusing is clearly a paedophile themselves. The humor should be the unexpected juxtaposition of young, innocent children and sexual innuendo. The idea is that the comparision should be ludicrous, illiciting a positive humor response. If you have a negative response then your first thought must have been that the two ideas belong side by side, which is incredibly disturbing. If you were disturbed by this then you should be many times more disturbed by yourself.
Posted by Jim  on  Fri Aug 15, 2008  at  06:35 AM
It's not the photo that makes it sexual, it's the context. This isn't something to spark real conversation other than people saying "I'd tap that", "this is disgusting" or "get over it".

Just because something is shocking doesn't mean it sparks an interesting and educational debate. This doesn't make me think "our society really does sexualize children, we should discuss this and do something about it". It just resembles some idiots idea of toilet humor with as much message behind it as a your mom joke.
Posted by Robin  on  Fri Aug 15, 2008  at  11:01 AM
wow, these pics are from a website that pretty much shows child porn (little girls in small clothing posing in ways that certain body parts might be, opps, exposed). And this ad was made "for the lulz". There is no secret message or conotation. It was made by someone on 4chan just to be funny.
Posted by anonymous  on  Thu Aug 21, 2008  at  11:51 AM
child porn ??? I think you are retarded... since when is a girl in a swimsuit considered porn?? I guess when I go to the beach I'd better watch out because I am in a porno... YOU F'N RETARD. That's like sayin watching "Baywatch" or any other program with a girl in a bikini is the same as watching porn. Maybe in your tiny miniscule mind it is... or perhaps that is the way it is on Planet "Upside-Down".... But this is Earth buddy... grow up and realize what you are saying before you type anything that actually shows your lack of intellegiance. If anything, the "TEXT" is the main concern... but if you look at a little girl in a bikini and you think it is "porn".... that indicates basically that YOU need help.

-I hate stupid people-
Posted by U R retarded  on  Thu Aug 21, 2008  at  01:32 PM
Just makes me want ice cream. Creamsicles rawk. Yeah, pedophilia is twisted and wrong, but it's funny. Lighten up.
Posted by Bill Vincent  on  Thu Sep 18, 2008  at  09:29 PM
I think its pretty disgusting to turn a harmless gymnast shot into that. It's probably just satire, but nevertheless, the guy who made it crossed a line.
Posted by N  in  US  on  Sat Jan 03, 2009  at  10:53 AM
Some people are saying they think that whoever made this fake ad is a pedo. This is not very likely, and if someone were attracted to the girls in the photo they probably wouldn't put them in a fake ice cream ad. However, it is completely poor humor, though laughable in stupidity. All I'm saying is, things are probably not as they seem.

Personally, I'm a 13 year old boy, so I'm getting a kick out of the photos.
Posted by Anonymous Dude  in  Washington  on  Wed Feb 25, 2009  at  11:05 PM
whoever made this picture is someone extremely dedicated to stupid humor. not a pedo psycho, not a witty satirist.
there is nothing disgusting, there is no society debate. you just all lost the game. each and every well-formed adult mind should discard this as quickly "as a your mom joke".

Posted by Rick_A  on  Tue May 26, 2009  at  12:52 PM
FAPFAPFAP! I wish I made this so I could take credit for pissing all of you almighty losers off. Now I need some Breyers ice cream. Orange flavored!
Posted by PlayStation  in  North Korea  on  Thu Sep 17, 2009  at  10:21 PM
Alot of the comments which are trying to analyze what type of mindset the very "SICKO" responsible for the alleged ad has and those trying to downplay this picture for what ever reasaons are "VERY SICK" themselves. Euros to donuts the "THE DISTURBED ONE" has written one or more of the comments in RE: to this more than "DISGUSTING" photo. This (person?) should be forced to lick clean every toilet bowl in the filthiest nursing home in the nation for one year and then spend the rest of his or her days in a mexican prison. SINCERELY. A little ANGRY.
Posted by B Marchini  in  larchmont, ny 10538  on  Sun Nov 15, 2009  at  12:28 PM
I already sumitted a comment,I don't know what happened to it. This "lickable add is certainly NOT from BREYERS, it's from one VERY! SICK and DEMENTED mind. Alot of the comments in RE: to this "SICKO" add come from VERY SICK minds as well. seems as though their geting their jollies as well. Some other diseased brains are playin'This (ADD?) down. These persons or person should be caught and forced to lick every toilet bowl clean for one year in the filthiest nursing home in the nation. How "LICKABLE" is that!?, after which him or her should spend the rest of their days in a MEXICAN prison. Euros to donuts the warp head who created this (ADD?) has submitted at least one or more of the comments listed. VERY-VERY SINCERELY --- Butch
Posted by B marchini  in  new rochelle ny 10801  on  Sun Nov 15, 2009  at  01:53 PM
B marchini---> You are sick for suggesting any type of torture to an individual. Perhaps you need YOUR mind evaluated. I look at this "ad" and think nothing of it except "This is going to tick off alot of stuck-up indiviuals". It isn't that serious. It's nothing different than Howard Stern's humor. You people gave him a show (television and radio). My suggestion to you is to lay back, relax, take a deep breath, and chill. It's nothing to be appauled about. Why not use that energy you seem to have for something that effects your life in a positive way?

You say that the people should be in a prison? Why? For utilizing their freedom of speech? What are you a member of those Iraqi rebels? Nobody is allowed to say anything... is that what you believe? lol.

Posted by dairyfarmer  on  Fri Dec 04, 2009  at  02:17 AM
If you don't find this funny, you're either in denial suffering from a repressed psyche, or subtle humor isn't your thing.

Regardless, I find most people appalled by this as the self-righteous sort, imposing their 'superior' moral authority on who they deem 'sick' and 'twisted'. What's highly ironic is the Catholic Church started this, yet they're linked to a vast number of child molestation cases.

In reality, we are all 'sick' human beings with primal urges; sexuality isn't defined by societal values, it's nature's reproductive device with psychological attachments. Since the dawn of civilization, man has been attracted to post-pubescent females, why? Because post-pubescence marks the stage of which reproduction is possible, therefore, attraction is necessary.

My message does NOT condone child molestation, I'm just saying, attraction to pre-teens is natural.

And the ad is fake, created by an internet message board where subtle/black humor flourishes, it doesn't convey any direct message.
Posted by high school junior  in  Chicago  on  Wed Dec 23, 2009  at  09:32 PM
"a frind of mine e-mailed this ad going "What sick marketing genius thought of this". As shocking and sick this ad was, I thought to myself "Would any modern company really be that stupid? Something so easily misread?" So I checked it up. Glad to see it was just some internet prankester. I don't want to feel like a pedophile everytime I eat Breyers ice cream." this is the thinking of the 21st centery. As where in the 80s and 90s people weren't paranoid and didn't think EVERYONE else was a pedophile.
Posted by Nicholas D. Wolfwood  in  somewhere  on  Thu Jan 28, 2010  at  10:26 PM
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