“Less Wrinkles”

This ad, which has been running on digg, seems like a particularly egregious example of false advertising. Of course, if anyone would challenge the company in court they could say, "we never actually claimed our product could make an old lady look like a young model. That picture, as the disclaimer indicates, is merely simulated imagery."

The grammar cop in me also has to point out that it should be "fewer wrinkles," not "less wrinkles."

(via adrants)


Posted on Wed Jan 30, 2008


Not sure this is 'false advertising' really - it's so blatant that it's about on the level of those car ads that feature a transformer-style robot. A kind of joke-powered viral ad...
Posted by outeast  on  Wed Jan 30, 2008  at  01:57 AM
Actually, I've seen this ad on several sites, including Weather.com and have always blown it off as just typical hype. Back when MAD Magazine was concentrating on ads, they spoofed several ways ads could be deceptive. I remember the one spoof where an airline used midgets as they were then known to show how spacious their seats were.
Posted by Christopher Cole  on  Wed Jan 30, 2008  at  10:37 AM
Digg has ads?
Posted by coit  on  Thu Jan 31, 2008  at  10:05 AM
Shouldn't the "before" lady be on the left? The ad reads to me like the product adds wrinkles to the user.
Posted by mykalel  on  Fri Feb 01, 2008  at  03:56 AM
The pedant in me compels me to point out that it could be "fewer wrinkles" or "less wrinkled".

"Less wrinkly" is also acceptable, but "less wrinklated", "less wrinklations" or even "fewer wrinklations" is right out!
Posted by David B.  on  Fri Feb 01, 2008  at  06:34 AM
Yes, this advertisement is actually a hype, I totally diagree that it is wrong, in fact thia acually grabs attention. It can also be that they are showing the effects of the product on one side of the face.
Posted by manuka honey  on  Sat Mar 05, 2011  at  07:11 PM
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