Here's an ad, apparently created by a Brazilian extermination company, that is placed inside pizza boxes. The ad shows a photo of a dead roach, but it's only revealed as the pizza is removed from the box.
I'm sure the ad would attract people's attention, but I find it surprising that a pizza company would agree to place an ad like this beneath their food.
No word on if it's a real ad campaign, or just a mock up. (via nulovka via adrants)