Status: Undetermined (though highly unlikely)
Last week Nintendo announced that it was renaming its soon-to-be-released console. The former name was Revolution. The new name? Wii. Barely had the name passed Nintendo's lips, than the snickering and outrage from the gaming community began. As one person astutely put it
, "It means piss. For god's sake, it means PISS!"
(It also means little in Scottish, but no one seems as upset about that.)
Does Nintendo hope to generate publicity by gaving the console such an odd name? Or is this a case of a Japanese company not having realized what the name of its product meant in translation? Or is this all an elaborate hoax staged by Nintendo?
Those who think it might be a hoax
point out that there are no trademarks registered by Nintendo for Wii. However, Nintendo has responded that it has, in fact, registered the name, but it takes a while for trademark web sites to update.
Nintendo explains that the name is supposed to emphasize the communal, multi-player nature of the console. The two i's in the name are supposed to look like two players. My hunch is that Nintendo is perfectly serious about this and that the name isn't a hoax. But we'll know for sure when the product is officially launched at the upcoming E3 convention.