I'd be shocked if you didn't know what the iPhone is or that it's going to be in stores this Friday, the 29th, at 6 PM local time. Apple's publicity machine has been working overtime to promote what some are calling the "Jesus Phone."
The iPhone may be over-hyped, but I wouldn't call it a hoax. The guy who is first in line for one at Apple's flagship NYC store, however, might be classified as a hoaxer.
Greg Packer is what you might call a media whore. He's been quoted in the press as a "man on the street" over a hundred times since 1995, according to his Wikipedia entry (by the way, why does HE get his own Wikipedia entry when *I* don't have one? Grrr.) He's so ubiquitous, in fact, that an AP memo asks reporters to try to find other people to comment on things.
According to Wikipedia, he shows up at an average of two media events per week. At the moment I'm typing this, he's sitting outside the Apple store and it's guaranteed that he'll be all over TV on the 29th when Apple finally lets the unwashed touch this (according to some) paradigm-changing gadget.
I doubt that Apple is paying him to camp out, but who knows?
Anyway...
UPDATE: Gelt magazine contacted me with a link to a short piece about the origin of the nickname "Jesus Phone":
Link
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There was a case a couple years ago...hmmm, can't remember the details, but I think the man managed to get quoted by newspapers simply by having a Wiki listing that he'd written for himself. Something like that, anyway.
Very possible. BTW, I was only kidding about bitching that he has a Wikipedia entry and I don't.
"Greg Packer probably is a media 'man of the street' for the same reason that the news talk shows have the same people over and over: they are familiar and can be expected to give predictable news bites which can then be supported or derided without thought."
Yup. If you read his Wikipedia entry, you'll see where he explains the art of getting quoted in the press. Soundbites and availability are the key.
And the iPhone is just the latest in a long line of "wonders" that have been predicted to change the world over the last few decades.
One of the other site I visit had an article that the iPhone was more open (allowing the customer to choose options in terms of sites to visit, shopping, etc) than other cell phone plans but not significantly so, and a damn sight more expensive. It will probably be more like the early Apple Mac computers, forcing the other competitors to inovate faster.
And the way the iPhone has people going, you'd think it was a Star Trek convention, or a World Series game or something.