I'd be shocked if you didn't know what the iPhone is or that it's going to be in stores this Friday, the 29th, at 6 PM local time. Apple's publicity machine has been working overtime to promote what some are calling the "Jesus Phone."
The iPhone may be over-hyped, but I wouldn't call it a hoax. The guy who is first in line for one at Apple's flagship NYC store, however, might be classified as a hoaxer.
Greg Packer is what you might call a media whore. He's been quoted in the press as a "man on the street" over a hundred times since 1995, according to his Wikipedia entry (by the way, why does HE get his own Wikipedia entry when *I* don't have one? Grrr.) He's so ubiquitous, in fact, that an AP memo asks reporters to try to find other people to comment on things.
According to Wikipedia, he shows up at an average of two media events per week. At the moment I'm typing this, he's sitting outside the Apple store and it's guaranteed that he'll be all over TV on the 29th when Apple finally lets the unwashed touch this (according to some) paradigm-changing gadget.
I doubt that Apple is paying him to camp out, but who knows? Anyway
UPDATE: Gelt magazine contacted me with a link to a short piece about the origin of the nickname "Jesus Phone":