The premise of Invisible Girlfriend
is that if you need to pretend that you have a girlfriend (for instance, if a guy is trying to hide the fact that he's gay) this company will provide you with convincing proof to back up your story.
Matt Homann, its founder, says, "This is the business of helping [clients] tell a lie — we’re thinking of it more as a shield — to have the excuse ready in hand and not have to be uncomfortable." [BuzzFeed
Fake girlfriend services are not new. I've posted about quite a few of them here, including FakeGirlfriend.co
, Cloud Girlfriend, Girlfriend Hire
, and ImaginaryGirlfriends.com
This market niche seems to have become quite crowded.