CNN reports that the latest weight-loss fad to sweep the country is the Hypnosis Diet. Therapists place hypnotic suggestions in their patients' minds, telling them to "picture themselves in a relaxing place whenever they feel the impulse to overeat." (Hopefully their relaxing place isn't a donut store.) I was going to chalk up whatever effect this therapy might have to the power of suggestion, but I guess that's the whole point.
Hey, if it helps some people, that's great. But I'd assume it would work best on highly suggestible people. I wonder if the hypnosis therapists have ever considered taking a cue from Elizabeth Loftus and tried hypnotically implanting fake memories to help their patients lose weight.