Human Upgrades was founded in 2001 by Doc. MUDr. FaVU. Petr Skala CSc. and his team from Institute of DNA Modification in Brno in Czech Republic. Since the contacts around the world and first class expiriences of the team Human Upgrades was able to offer unprecedented portfolio of surgeries based on the newest discoveries in the field of DNA manipulation.
All the text on the site is written in broken English, complete with misspellings. It seems that someone paid a lot of money to design the site, but never bothered to run the text past someone who can speak English. Anyway, the whole thing is obviously a hoax. The Institute of DNA Modification doesn't exist. The question is, who created the site? The main clue I can find is that all the contact information provides the addresses of European offices of the Bosch Group (makers of automotive and industrial technology). So either the contact information is a deliberate red herring. Or Human Upgrades is part of a strange marketing campaign created by Bosch's PR company.
Update: Another theory (because I find it hard to believe Bosch is responsible for Human Upgrades): There's a Czech film director named Petr Skala (same name as Human Upgrades supposed founder, and the registrant for humanupgrades.com). Perhaps he or one of his students created the site. Or perhaps this is yet another red herring.