Status: Fake Band
A new band called Hope Against Hope
managed to cultivate an enthusiastic online fanbase, and leveraged this popularity into an invitation from Alan McGee (a music industry exec famous for discovering Oasis) to play at the trendy Death Disco club.
What neither Hope Against Hope's fans nor Alan McGee knew was that the band was fake. It didn't exist. So how did they all get fooled? Simple. Because although the band wasn't real, it did have a myspace profile. The Independent reports
on the hoax:
The set-up was simple. Q magazine persuaded the office work experience student and two of his mates to pose as the ironically named Hope Against Hope. With their Fred Perry shirts and skinny jeans, the band certainly looked the part. A "rough" demo was supplied, courtesy of a musician friend, and the results downloaded on to the website. Within four weeks, Hope Against Hope had not only built a devoted fan base but convinced the music guru Alan McGee, one-time member of Tony Blair's Creative Industry Taskforce, discoverer of Oasis and manager of the Libertines, to sign them up for his ultra-trendy Death Disco club. The Guardian
also reports on the hoax, focusing on how the old practice of artificially creating "buzz" has now extended into cyberspace. (Well, people have been using the web to generate publicity for as long as it's been around, so it's really nothing new.) What I've concluded from this Hope Against Hope hoax is that Hippo Eats Dwarf
obviously needs a myspace profile. Or better yet, I should create a profile for Hilda, the hippo who swallowed the dwarf.