I received this email from "Doctor Psi":
I remember a British horse race in which one of the entrants was named 'Hoof Hearted'. This horse was obviously named so as to cause the maximum amount of amusement when listening to the commentary! Anyway, I was looking for a picture of said horse to show a friend, and found the following website:
It looks genuine, but I can't believe that these guys haven't stopped to think just how their business name sounds when spoken at a slightly quicker tempo than usual!
It took me a few seconds to get the double meaning, but I eventually got it. I'm guessing it never occurred to HoofHearted Outfitters.