On April 1, 2013, Internet commerce site Firebox.com released a new product — the 70s Hairy Chest Sweater
From the product description:
What makes lumberjacks, 70s television stars and the giant Brown Bears of Alaska so irresistibly attractive to others? Simple. Their long, luxuriant chest hair.
Sadly, the recent 'man-scaping' trend has led to an epidemic of people pedantically plucking their pecs. Oh, the humanity.
Thankfully, we’ve found a solution (while you wait for your rug to regenerate). The 70s Hairy Chest Sweater. This 100% polyester sweater is almost guaranteed to increase your masculinity, virility and ability to chop wood.
Pull it on to cover that embarrassing hairless body, or add it to your existing rug for additional ‘70s style points.
Of course, it was an April Fool's Day hoax, but it's one of those April Fool hoaxes that continue to fool people well past April 1st. For instance, I saw it discussed recently on HomeAccentsToday.com