Guerrilla Marketing

The Wall Street Journal reports on the new trend in 'guerrilla marketing.' Hired actors and actresses (though not famous ones) will be paid to use products in trendy places where the use of the product will be seen by a lot of people. So now if you notice someone talking on a new cell phone next to you, you'll have to wonder if the person is for real or just an actor.

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Posted on Thu Aug 01, 2002


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