Gay Fuel Energy Drink
is the bright pink energy drink that will get you 'Fired Up'. When I first saw this site I figured it had to be a spoof. After all, a special drink just for gays? It seems like a natural lead-in to all kinds of jokes (for instance, what happens if you drink it straight?). But after some quick research I'm quite sure that Gay Fuel is very real. It's available for purchase from a number of online vendors ($12.95 a six-pack!), and a lot of other sites discuss it. Andy Towle
, the artist who designed the can for it, says that it tastes like "something between a Cosmo and a Red Bull."
The whole concept of Gay Fuel seems a bit like niche marketing run amok to me, though I guess there are all kinds of products marketed exclusively towards the fundamentalist Christian community, so why not have a drink marketed exclusively towards the gay community? But it seems like not everyone in the gay community is embracing it with open arms. A gay rights activist in Portland
has declared that "We are not interested in "brand loyalty" to those "brave" corporations who first bid to divest us of our money. We won't drink a Bud Light, Absolut or Gay Fuel beverage to support the commercial assimilation of our community."
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