Derrie-Air claims to be the world's only carbon-neutral luxury airline. From its website
Welcome to Derrie-Air, the world's only carbon-neutral luxury airline, where you don't have to choose between living the high life and saving the planet. Nine out of ten scientists agree—we need to reduce our carbon emissions or perish from the face of the earth. Air travel is one of the biggest sources of carbon emissions and global warming. Derrie-Air will be the only airline that plants trees to offset every pound of carbon that our planes release into the atmosphere.
But not only will we do our part to protect the environment, we will expect you, our passengers, to do your part as well. The magic comes from our one of a kind "Sliding Scale"—the more you weigh, the more you'll pay. After all, it takes more fuel—more energy—to get more weight from point A to point B. So we will charge passengers based on how much mass they add to the plane. The heavier you and your luggage are, the more trees we'll plant to make up for the trouble of flying you from place to place.
The reality is that Derrie-Air doesn't exist. It's a fake company dreamed up by Philadelphia Media Holdings, owner of the Philadelphia Inquirer
and Philadelphia Daily News
. In addition to creating the Derrie-Air site, they also ran Derrie-Air ads in their papers as a marketing test "to demonstrate the power of our brands, in print and online, to drive traffic awareness -- in this case for a brand that doesn’t exist and is fictitious." More details in Editor & Publisher
, and on MSNBC
I predict this will become a case of satirical prophecy, in that it won't be long before airlines actually are implementing measures such as charging by the pound. (Thanks, Rebecca)