Director Tatia Pilieva recently released a video showing 20 strangers who were paired up and then asked to kiss each other. The video quickly went viral, with currently over 37 millions views on YouTube.
But now the video is being outed as a kind of hoax because while it is true that the people were all strangers to each other, they were also professional performers. And the whole video was an ad for clothes, paid for by Wren Studio which is promoting its "Fall 14 collection".
Amanda Hess writes for Slate:
The video peddles the fantasy that beauty can spring from an unexpected connection between two random people, but what it's really showing us is the beauty of models making out. It's like the hipster Bachelor. I doubt that millions of viewers would be so quick to celebrate a video of randos kissing if they were all less thin, hip, stylish, charming, and well-manicured.
In an interesting parallel, Robert Doisneau's famous 1950 photo of a Parisian couple kissing, titled "The kiss at city hall," was also staged by professional models. Doisneau revealed this in 1993 after a couple who claimed to be the pair in the scene sued him, seeking compensation for the use of their image.