Status: False advertising
It was only in the course of writing Hippo Eats Dwarf
that I became aware of how widespread the use of deceptive marketing is in the food industry. 'Chicken nuggets' often contain mostly ground-up skin and bones from cows and pigs. Order veal at a restaurant and there's a good chance you'll be served cheap pork. And fish restaurants are notorious for serving cheap fish to their patrons, having creatively renamed it to sound more appealing. So, for instance, Pacific Rockfish becomes 'snapper,' and very often lobster is really South American langoustine. So this news from Consumer Reports
about a widespread farm-raised salmon scam didn't really surprise me:
Salmon that is labeled "wild" may actually be farmed-raised, an analysis in the August issue of Consumer Reports reveals. Consumer Reports bought 23 supposedly "wild" salmon filets last November, December and March-during the off-season for wild-caught salmon-and found that only 10 of the 23 were definitely caught in the wild. The rest of the fish was farm-raised salmon... Typically, wild salmon costs more than farmed. CR paid an average of $6.31 a pound for salmon labeled as farmed (all of which was indeed farmed) compared with $12.80 for correctly labeled wild salmon. The most costly of the bunch was farmed salmon labeled as wild, with an average price of $15.62 a pound.
So how do you tell if your salmon is farm-raised or wild? They recommend two ways. First, if it's from Alaska it's probably wild, since Alaska doesn't allow Salmon farming. Also, "CR's expert tasters noted that wild salmon has a stronger flavor and firmer flesh than farmed." Of course, you also have to hope that your 'salmon' isn't really pink-dyed tuna.