The article cites a VNR created by GM as a particularly egregious example of fake news. GM created a VNR that discussed how the internet has changed how people shop for cars, in which the claim was made that GM "introduced the first manufacturer web site in 1996." That's totally wrong, states the Center for Media and Democracy. GM did no such thing. Nevertheless, the complete unchanged VNR was aired on TV stations, without any indication being given to viewers that what they were seeing was a piece of corporate pr. On the prwatch website you can compare the original GM VNR with the almost identical version of it that aired on KSLA TV (in Shreveport, Louisiana).