F*** The Diet?
Many people thought this was too weird to be true, but apparently it's real. Multinational mega-corporation Unilever is running an ad campaign
in Germany for its "Du Darfst" line of food products that features the English slogan "Fuck the Diet!"
It's kinda like if McDonalds were to unveil "Fuck Eating Healthy" as its new ad slogan.
A Unilever spokesperson offered this explanation
"Although the current Du Darfst campaign has become a bit of a talking point in Germany -- as effective marketing should -- it is targeted specifically at German consumers and uses language that we do not believe most German consumers find offensive. This is because the term in the campaign is frequently heard on German TV and radio, and is used in newspapers and magazines, and in the context of 'let it be' it is not censored or seen as inappropriate by most German consumers."
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This is undoubtedly an attempt to be edgy and I'm more surprised that the pendulum is swinging back to using English for a coolness factor than at the vulgarism. Most Germans get their colloquial English from Hollywood and the Internet, and F-bombs are very prevalent in both places. Most Germans likely have the impression that it's a lot more common than it is.
I do have to quibble with your McDonald's analogy. Du darfst (which means "you may") is a line of low fat or otherwise slightly healthier products. Not quite Weight Watchers, more a "healthy alternatives" brand. It's more like Whole Foods running a "Fuck Eating Healthy" slogan.