Despite what you may be thinking, EBM is not just an excuse for him to massage lots of women's breasts. Far from it. In fact, he never does the massaging. He emphasizes that only women can perform EBM on other women. This made it a little awkward for him to teach the technique, back when he was the only person who knew how to do it. From an interview in Spa Australasia magazine (pdf):
Being the inventor of Esoteric Breast Massage isn't the only thing that makes Benhayon an interesting character. Turns out he's also the reincarnation of Leonardo da Vinci. And his daughter is following in his footsteps. She's the reincarnation of Winston Churchill, and a practitioner of "esoteric connective tissue therapy" as well as "craniosacral massage." Plus, she can talk to women's ovaries.
Benhayon and daughter operate from their Universal Medicine center, outside Lismore in New South Wales, Australia. But they're attracting controversy. Their treatments, though lacking much scientific backing, are partially funded by Medicare. And a group of men are complaining that Benhayon has ruined their marriages. Links: hillsnews.com.au, ulladullatimes.com.au.