Dasani Deception

I'm a little late with this, but better late than never. From The Boston Phoenix:

An odd press conference took place last week in Post Office Square as a man claiming to be an executive at a soft-drink giant touted “a new era for Coca-Cola,” in which its Dasani bottled water will be labeled “Deception.” Of course, it wasn’t actually a Coca-Cola executive or a real press conference (despite the fake journalists asking fake questions), but activist street theater perpetrated by the guerrilla prankster collective the Yes Men.
The mock press conference, part of Boston-based Corporate Accountability International’s (CIA) Think Outside the Bottle campaign, protested Coca-Cola’s refusal to state Dasani’s origin — public water sources — on its labels, as Pepsi and Nestlé have done with their bottled-water brands.
“This is a classic case of deception,” said Mike Bonanno (a/k/a Igor Vamos), in town that day with main cohort Andy Bichlbaum (né Jacques Servin) for the opening of The Yes Men Fix the World at the Coolidge Corner Theatre. “They don’t want people to know that they’re drinking tap water because it’s pure profit. Basically, they’ve figured out such a great scam that they don’t want it to end.”


Posted on Tue Nov 10, 2009


It's funny he picked on Dasani

I drink a lot of bottled water and always avoid that brand
It just doesn't taste that good.
Posted by Sharruma  in  capable of finishing a coherent  on  Tue Nov 10, 2009  at  06:22 PM
That brand died in the UK 5 years ago!

Posted by Mr R  on  Wed Nov 11, 2009  at  01:52 AM
The UK launch wasn't helped by some of their advertising slogans, which described the product as being "bottled spunk" and said that you "can't live without spunk".

In the UK, spunk is slang for semen.
Posted by Andrew Nixon  on  Thu Nov 12, 2009  at  12:09 AM
Yeah, it means that here in Oregon USA, too...
Posted by fuzzfoot  on  Fri Nov 13, 2009  at  09:46 AM
And what is wrong with drinking tap water anyway, with the use of purification plants?

Far more threatening is the behaviour of bottled water sales people here in this city - http://www.bigfm.co.nz/News-Archive/Warning-goes-out-on-door-to-door-bottled-water-sales-in-Manukau/tabid/61/articleID/5048/cat/1/Default.aspx -
Posted by D F Stuckey  on  Sun Nov 15, 2009  at  05:42 PM
I find Dasani to be overly-softened; it tastes soapy. That said, bottled water is most definitely not tap water in my part of the country. Where I live, most the water is quite hard and not very good. (The tap water at my company is so hard it's unsafe to drink. We have an excellent water filter system.)

(I formerly lived in Gilbert Arizona. The tap water there was absolutely awful. It's so hard you can see stuff in it. The water in Tucson was also terrible. The water when I lived in SW Oklahoma City was unsafe to drink due to algae in the pipes--it smelled like swamp water.)
Posted by Joe  on  Mon Nov 16, 2009  at  11:20 AM
"protested Coca-Cola
Posted by Joel B1  in  Hobart, Tasmania  on  Wed Nov 18, 2009  at  03:02 AM
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